Four States Small Business Blog

What You Need to Know About Direct Mail with Geofencing

Optimizing Your "About Us" Page with Storytelling

Step by Step to Claiming Your Google My Business

How to Identify Your Brand's Story

Employee Spotlight: Get to know Kaylee Cole

How to Differentiate Your Brand with Storytelling

Why You Shouldn't Tell Stories About Your Product

The Best Recruitment and Selection Strategies

Employee Spotlight: Get to know Michael Johnson

Employee Spotlight: Get to know Danielle McCollum

Why You Should Be Investing in OTT and Not TV Advertising

What Are The Best Sources of Recruitment during COVID?

OTT vs. TV

5 Tips for Digital Advertising in Joplin

How Coronavirus Has Changed Cause Marketing

What are the advantages of Radio advertising?

7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty

What Are The Recruitment Best Practices?

Will digital marketing take over traditional marketing?

What are the best practices of B2B Marketing? Part 2

What are the best practices of B2B Marketing? Part 1

What is traditional marketing?

Is digital marketing better than traditional marketing?

How Would You Spend 3 Months of Marketing budget?

How Much Should You Budget For Marketing In 2020?

17 Actionable Digital Marketing Stats You Need To Know In 2020

Why Top of Mind Awareness Is More Valuable than Aided Awareness

Should I use Google Ads in my marketing strategy?

9 Ways to Drive Traffic to Your Website

How Do Brands Measure ROI from Radio Advertising?

Is advertising for small businesses on Facebook really worth it anymore?

7 Key Steps to Create a Website

Can digital advertising ever replace traditional advertising?

What are some great radio ads?

What is digital advertising?

What Are The Advantages Of Radio Advertising?

Where can I find email lists online?

What is the best call to action in display advertising?

The Importance of Brand Awareness (and How to Build It)

How to Understand the Difference Between Branding and Marketing

Zimmer Joplin Receives Multiple Station Awards for Excellence

Why Mortar is the Key to Brand Consistency

What is Reputation Management? 6 Things You Need to Know

5 Things You Need in Your Recruitment Marketing Strategy

How to Create a Call-to-Action Button That Converts

The Best Radio Ads Have These 5 Things in Common

How to Build Brand Equity (and Why it Matters)

How to Dominate Mental Real Estate with These 7 Tips

Elevating Your Brand with BrandsFormation Fall 2019

The Value of Setting SMART Advertising Goals

Zimmer Cares: Boys & Girls Clubs of Southwest Missouri

Seven Small Business Advertising Ideas to Boost Your Results

How to Maximize Your Advertising Budget in 5 Easy Steps

5 Unique Advantages of Radio Advertising

The Perfect Media Mix to Find the Right Candidate

Using Social Influencers to Boost Advertising Results

How to Plan Your First Radio Marketing Campaign

The Best Online Advertising Tools to Boost Your Business

How to Use Radio to Improve Your Audio Branding

6 Clear Signs of Successful Business Branding

The Best 6 Digital Marketing Tools for Law Firm Marketing

6 Secrets to Writing the Perfect Radio Ad Script

7 Types of Digital Advertising Every Marketer Need to Know

Web Analytics: How to Measure the Effectiveness of Your Website

Using Radio Jingles to Boost Your Advertising Results

How to Allocate Your Marketing Budget to Drive Growth

Zimmer Cares: Community Non-Profit Spotlight-Watered Gardens

Why Trust is Important When Choosing a Media Partner

How to Build a Winning Digital Branding Strategy

Long-Term Marketing Strategy: 5 Things You Need to Know

7 Things to Expect From a Full-Service Marketing Agency

How to Get Started with Local Advertising

Missouri Broadcasters Association Award Winners

First Radio Spot? 6 Things You Need to Know

5 Reasons Why You Should Consider Geo-Targeted Ads

How to Allocate Your Digital Marketing Budget

5 Things You Need to Know About Media Buying

4 Powerful Ways Radio Jingles Can Strengthen Your Branding

Why You Need Digital and Traditional Advertising For the Best Results

The 6 Secrets to Branding Your Business

How to Build an Integrated Marketing Strategy

What is an Integrated Marketing Strategy?

The Best Digital Advertising Agencies Have These 7 Things in Common

Zimmer Cares: Community Spotlight - Children's Haven of Southwest Missouri

Elevating Your Brand with BrandsFormation 2019

What is Geotargeting and How Does It Work

Pros and Cons of Working with a Digital Advertising Agency

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

What to Look For in a Digital Advertising Agency

5 Ways Mixing Radio and Digital Advertising Will Boost Results

6 Things That Will Determine Your Radio Advertising Costs

5 Things Successful Advertising Campaigns Have in Common

The Major Role Radio Plays in the Customer Journey

10 Ways Restaurants Can Use Local Radio

6 Recruitment Content Ideas to Help You Find Top Talent

How Location-Based Targeting Can Boost Store Traffic

Simple Guide to Native Advertising

How Radio Can Drive New Patients to Your Private Practice

Why Radio is the Key to Driving Foot Traffic to Your Business

Zimmer Cares: Community Non-Profit Spotlight -Fostering Hope

Team Zimmer: Randy Brooks on KIX 102.5 received recognition as one of the best PDs in America!

5 Things You Should Know About Brand Awareness Campaigns

4 Factors Hurting Your Website Performance

Radio and Search: A Winning Combination

Celebrating MJ's 10 Year Anniversary

P&G Investing Heavily in Radio after an Absence and Trying Digital

Strength and Resilience of Radio

5 Reasons to Hire a Marketing Partner

Why Quality Content is the Driving Force Behind Great Advertising

Pairing Radio and Digital to Boost Advertising Results

How Radio Personalities Extend Their Influence Off-Air

7 Powerful Stats to Convince You to Try Radio Advertising

Retargeting: Why This Digital Advertising Tactic Works

Marketing to Women: 4 Strategies Auto Shops Can Use

Why BrandsFormation Stands Out from Other Branding Workshops

The Power of Patient Reviews for Your Dental Practice

Our Jingle Workshops Make It Easy to Create a Jingle for Your Business

Shop Local Spotlight: Henkle's Ace Hardware

Zimmer Cares 2019

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Why Combining Radio and Digital Equals Success for Auto Repair Shops

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

How to Market Your Lawn Business During the Winter Months

Why Radio is a Perfect Fit for Your Legal Marketing Campaign

Why You Should Be Marketing Your Roofing Company Year-Round (Even in the Winter)

5 Top Elements of an Effective Law Firm Website

Why Employer Branding is Key to Recruiting Top Talent

Brandsformation Recap

What's Trending in 2018 for eye care professionals (ECPs) (and How to Position Your Practice for 2019)

The Elective Procedure Client: Who They Are and What You Need to Know

Connecting with the Next Generation (4 Recruitment Marketing Tips)

Shop Local Series: How to Market your Retail Store in the Digital World

The Role of Social Media in an Auto Repair Shop

Gone Viral. Now What? The Importance of Digital Brand Management

Top 3 Digital Solutions for Every Business

Tis' The Season for Creating A Marketing Plan-Are You Ready?

Consistency is Critical (What That Means for Your Home Improvement Marketing)

The Huge Value of Jingles

How to Manage your Brand with your Digital Solutions

What Digital Solutions are Best for my Business?

Buy Local: Marketing in your Community

Pros and Cons of Going Social

Harness the Power of Radio to Reach the Right Talent and Grow Relationships

Spotlight: The Major Impact That Honor Flight of the Ozarks Has on Veterans

Top KPIs to Track for Successful Digital Advertising and Great ROI

Get Ready to Transform Your Brand at BrandsFormation!

Digital Advertising Tips for Beginners

Is Branding Frivolous for Farms? (Definitely Not!)

Everything You Need to Know For BrandsFormation Fall 2018

You Can Advertise Effectively WITHOUT Discounting

4 Things You Should Do Before You Advertise

3 Reasons Consistency Is Critical for Your Home Improvement Marketing

A Family Affair: Who You Need to Reach with Your Living Facility Marketing

6 Tips for Great Radio Creative

The Value of Jingles

Why Keyword Targeting Outshines PPC

Bring Visitors Back: Understanding Your Retargeting Options

Hey, I Just Heard You On the Radio! (5 Things to Expect When You Partner with Zimmer)

5 Ways SEO Has Changed Over the Past Decade

The Importance of Reviews for Four State Law Firms

When it Comes to Four State Area Radio, There's Only One Clear Choice

Digital Opportunities Are Growing (And So Are We!)

Today's Auto Shoppers Are Mobile-First. Is Your Marketing?

Joplin Law Firms: What's Your Difference Maker?

Summer Marketing Ideas for Joplin Business Owners

How Radio Supports Short- and Long-Term Marketing Goals

"Home Envy" and Other Factors that Motivate Your Prospects

Radio Delivers Real Results for Four State Area Businesses

Joplin Lawyers: Time to Fish Where the Fish Are

Fill Your Marketing Cup, One Medium at a Time

What Makes Patients Switch Dentists? How to Reach and Resonate with New Clients

Morning KIX with Randy & Kaylee Takes Home 2018 MBA Award

AM/FM Radio Continues to Top the Charts (4 Quotes from Rush and Nielsen)

Does Your Radio Partner Do Digital, Too?

Trust, Transparency, and Other Key Traits to Demonstrate in Dealership Marketing

Get to Know Zimmer Radio: Spotlight on Wraine Meadows

Radio: The Only Truly Portable Marketing on the Planet

6 SEO Tips for Joplin Attorneys

Why You Need More Than the Yellow Pages to Grow Your Joplin Home Improvement Business

4 Ways to Improve Your Nursing Home Marketing

4 Marketing Tips to Grow Your Joplin Lawn Care Business

3 Reasons Mechanics Need Branding, Too

Get to Know Zimmer Radio: Spotlight on Jill Prater

Show You Care — 5 Visual Marketing Tips to Promote Your Assisted Living Facility

Joplin Farm Equipment Suppliers: Your Brand Makes a Difference

Get Ready for Go Time! 3 Tips to Prep Your Joplin HVAC Business for the On-Season

6 Social Media Tips to Grow Your Optometry Practice

Why Your Mom and Pop Auto Shop Should Think About Radio

Help Your Community Stay on Top of Severe Weather

How to Get Stuck in Your Customers’ Heads

Get to Know Zimmer Radio: Spotlight on Kaylee Cole

Joplin BrandsFormation a Hit Among Local Marketers and Business Owners

Is it Actually Advertising You’re Investing In?

Law is Your Game (So Leave Marketing to the Experts)

Good People are Hard to Find (Especially When They're Already Employed)

3 Steps to Successful Farm and Tractor Marketing

Everyone is Time Poor: What It Means for Your Marketing

4 Ideas to Promote Your Joplin Elective Procedure Practice

"Your Time Should Be Spent in the Field," and Other Reasons to Outsource Your Home Improvement Marketing

3 Tips to Tune Up Your Joplin Auto Repair Shop Marketing

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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