Four States Small Business Blog

3 Tips to Get the Most Out of AI

4 Marketing Trends to Watch in 2025

How Broad Reach Marketing and Radio Fit Together

The Role of SEO in Brand Visibility

7 Steps to Writing a Great Radio Jingle

5 Ideas to Promote Your Products and Services During the Holidays

The Role of Customer Testimonials in Marketing

How to Use Video to Brand Your Business

5 Questions to Ask Before Starting a Podcast for Your Business

What Is Geofencing? | Local Business Growth

Are You Coming to BrandKamp On October 10th?

4 Reasons Why You Should Optimize Your Video for SEO

Zimmer Marketing to Launch Youth Sports Athlete of The Week Initiative

How to Create an Effective Press Release for Your Business

Using Customer Reviews to Shape Your Brand Story

Is Your Website Fast Enough? | Zimmer Marketing Web Tips

The Benefits of Local Advertising

6 Keys to Creating a Marketing Video Asset Library

6 Tips for Optimizing Your Google Business Profile

Collect Secure Leads with Zimmer Marketing Spam Prevention

How to Make a Great Roofing Company Website

5 Tips for Creating Your First Multimedia Marketing Campaign

5 Keys to Marketing Your Business in the Off-Season

The Importance of Having a Good CRM for Local Small Businesses

6 Reasons Why You Need a Professional Email Signature

Stock, Professional, or DIY? | Best Use Cases for Photography

Why Keyword Research is Essential in Digital Marketing

How to Do a Competitive Analysis for Digital Marketing

5 Marketing Next Steps for New Businesses

5 Marketing Essentials for New Businesses

Why $500 a Month Isn't Enough for Business Marketing

Mark Your Calendars for BrandKamp on April 11

The Power of Radio Political Advertising

5 Tips to Craft a Powerful Radio Jingle

Why Is My Website Slow? | 5 Reasons for Poor Performance

Understanding the Search Results Page: How to Rank Up

The Relationship Between Web Design and Content Marketing

Why You Should Be Combining Radio Advertising with Digital Targeting

5 Criteria for How to Evaluate a Website Design

5 Reasons Why Digital Marketing is Important for Small Business

8 Questions to Answer Before Marketing a New Business

3 Marketing Trends to Know About In 2024

It's Time to Review Your Marketing Plan Results

4 Ways to Plan for Marketing Success in 2024

7 Marketing Ideas to Promote Your Products As Gifts This Holiday Season

Introducing the New Erickson & Co. Mercantile Website!

How to Use Social Media for Brand Growth in 2024

Is Video Marketing Right for Your Business?

Reach Voters in the Four States by Partnering with Zimmer Marketing

6 Ways to Optimize Your Website for Voice Search

Empower Your Website with PocketBase

Business Website Essentials: 4 Must-Have Features for 2024

Business Website Essentials: Write Content to Satisfy User Intent

Business Website Essentials: What to Put "Above the Fold"

The Power of Choosing the Right Sponsorship

7 Ways to Use Your Marketing Budget Wisely

How to Interpret Your Website Data in Google Search Console: Troubleshooting

How to Interpret Your Website Data in Google Search Console: Getting Started

Zimmer Marketing Wins at KAB Awards

The Ins and Outs of Search Engine Marketing

Case Study: Building Customer Confidence with Your Website

What's the Difference Between Marketing Strategy and Tactics?

Time to Rebrand? | 4 Branding Pitfalls to Avoid

4 Steps for Creating a Compelling Value Proposition for Your Business

4 Tips to Help You Choose the Right Marketing Channels for Your Business

The Status of Print Media Advertising in 2023

Zimmer Marketing Brings Home 5 First Place Wins at 2023 MBA Awards

Why Local Marketing with Radio Works

Why You Should Embrace Mobile-First Web Design

Why Storytelling Is So Powerful in Marketing

Growing Your Business Online: Answer Customer Questions

Growing Your Business Online: Post Customer Reviews

Growing Your Business Online: Post About Projects

Why Your Business Should Have a Library of Digital Assets

Case Study: Dogwood Hills French Bulldogs Website

Building Your Brand with Graphic Design

6 Ways to Maintain ADA Compliance on Your Website

4 Ways to Boost Your Recruitment Marketing Efforts

Register for Free Event BrandKamp Coming Up On April 11

How Radio and Digital Marketing Work Together

Why Your Business Needs An E-commerce Website in 2023

Introducing the New KIX 102.5 Website

Does Your Website Feature Product Review Videos?

Improve Your Radio Advertising with BrandsFormation

Top 3 Advantages of a Svelte Website

How to Guide Your Business Through Economic Turmoil

The Power of Running 3 Radio Ads Per Day

What is Inbound Marketing?

Career Opportunity! | Zimmer Marketing is Seeking a Broadcast Engineer

Successful Business Starts with Successful Recruiting

4 Building Blocks for Your Marketing Bridge

Why Local Radio is Key to Small Business Marketing

4 Reasons to Promote Your Brand with Video Marketing in 2023

Website Not Generating Sales? Check Your Calls to Action

What's the Difference Between Aided and Unaided Awareness?

Take Stock of Your Business with a SWOT Analysis

4 Ways to Build a Long-Term Marketing Strategy

Take Control of Your Brand Online with Social Media Management

Power Your Campaign to Victory with Local Radio

Ad-Based Streaming Continues to Grow In 2022

Zimmer Marketing Sweeps KAB Awards in Commercial Campaign Category

Get Clarity on Your Business Growth Plan at BrandKamp Fall 2022

Train New Hires Faster with Orientation Videos

Does Your Marketing Plan Include OTT Video Ads?

Why Is Your Business Special?

How Zimmer Marketing Gets to Know New Clients

How To Supercharge Your Paid Search Campaign with Negative Keywords

5 Ways to Boost Your Recruitment Marketing Efforts

Blogging V. Paid Search | Build Your Organic Traffic

Blogging V. Facebook | Prioritize Your Website Over Social Media

What is Integrated Marketing?

How to Write a Radio Ad That Resonates with Listeners

How to Allocate a Marketing Budget

Fallow Boutique E-Commerce Case Study

If You're Not Blogging, You're Not on the Internet

Employee Spotlight: Get to know Brett James

The 3 Phases of Building a Website: Development

The 3 Phases of Building a Website: Design

The 3 Phases of Building a Website: Content Creation

Why We Use WordPress

Employee Spotlight: Get to know Jen Edgar

Is Your Business Using Email Marketing to Grow?

Employee Spotlight: Get to know Madeleine Miller

5 Tips to Boost Your Presence on the Web with Blogging

Employee Spotlight: Get to know Brandi Henderson

Why You Need to Attend BrandKamp 2022

Trying to Increase Revenue? The Answer is Branding!

Employee Spotlight: Get to know Thom Watts

Why Your Business Needs Professional Photography

4 Ways Local Radio is Such a Powerful Branding Tool

Radio Advertising Case Study: Windows and More

4 Reasons Why It Matters to Have Professional Video Production

Employee Spotlight: Get to know Jerimiah Jones

4 Reasons to Add A Blog to Your Business Website

5 Marketing Trends in 2022 and How They'll Help You Grow Your Business

How to Break Through the Noise With a Great Message and Frequency

Employee Spotlight: Get to know Peter Thiele

3 Essentials to Include in Your 2022 Marketing Plan

How to Make Your Brand a Household Name | Anderson's Car and Tractor Case Study

4 Reasons Why Celebrating Success Builds a Powerful Company Culture

How Will Google's Upcoming Ban On 3rd Party Cookies Effect My Marketing Plan?

Employee Spotlight: Get to know Craig Blotter

2021: The Year That Changed How We Shop | Why Your Website Needs E-commerce

Prepare for a Successful 2022 with an Updated Marketing Plan

Is Your Website Fast Enough? How to Improve Your SEO!

Employee Spotlight: Get to know Bobby Wilkerson

Zimmer Marketing Wins 2 KAB Awards in 2021 Building on Wins from Last Year

Employee Spotlight: Get to know Mallory Maryman

Driver Shortage? 3 Effective Ways You Can Boost Your Recruitment Marketing Efforts

Why Your Marketing Plan Needs Consistency and Frequency to Succeed

What Makes Your Business Different? | How to Build a Brand Message Based on Your Difference Maker

Employee Spotlight: Get to know Joel Norman

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

4 Things to Expect When You Attend BrandKamp on October 26

Meet Zimmer Marketing's Senior Web Developer, Jason Dittmer

3 Reasons to Use Radio Personality Endorsements in Your Marketing Campaign

How Can I Grow My Business with Traditional and Digital Marketing? | The BrandsFormation System

4 Reasons Radio is Such a Powerful Marketing Tool in 2021

Employee Spotlight: Get to know Kylie Davis

How Can I Improve My Business Website? WestCobb Alliance Case Study

Joplin Scores #8 for Best Small City Business Climate in 2021

Zimmer Marketing Brings Home 4 First Place MBA Awards in 2021

The 4 Zimmer Cares Winning Charities of 2021

5 Things to Expect from a Local Marketing Partner

Zimmer Marketing Can Grow Your Roofing Business

Employee Spotlight: Get to know Randy Brooks

Grow Your Electrical Service Business with a New Website from Zimmer Marketing

Zimmer Marketing Services for HVAC Companies

The Importance of Having Radio in the Dash

Why Positive Reviews Are So Important for Your Business

Traditional and Digital Marketing in the Buyer's Journey

Does Radio Work? Are You Joplin Famous?

Employee Spotlight: Get to know Mel Williams

Bug-A-Way Pest Control Website Recap

Google Core Web Vitals and Your Website's Ranking

Employee Spotlight: Get to know Jill Prater!

How to Choose the Website Builder That's Right for You

Political Advertising in Joplin, MO

How much does radio advertising cost in Pittsburg, KS?

Employee Spotlight: Get to know Jeannette Royle

The Cost of Radio Advertising Joplin, MO

How to Make a Radio Ad with Impact

Zimmer Radio to Launch New Radio Station in Joplin

Here's Why You Should Attend BrandKamp on April 13

4 Softwares That Will Improve Your Brand's Graphics

Why Smart Speakers and the Future of Radio Are Linked

What is OTT and Why Does it Matter For Your Business?

Partnering in Hope

What are the Top SEO Tools for 2021

How to Check and Improve Your Website Speed Through Your Web Host

Employee Spotlight: Get to know Monica Carroz

9 of the Top SEO Tools for 2021

3 Benefits of Addressable GeoFencing with Direct Mail

Employee Spotlight: Get to know Ty Albright

Why You Claim Your Business on Maps and Search Engines

5 Best Practices For Improving Website Performance

Recruitment Marketing in Joplin MO

Why Directories and Backlinks Are Essential for Great SEO

5 Reasons Why Your Business Must Have a Responsive Site

How to proceed with SEO for my website?