Four States Small Business Blog

Employee Spotlight: Get to know Joel Norman

4 Reasons Why Defining Your Company Culture is Important for Recruitment Marketing

4 Things to Expect When You Attend BrandKamp on October 26

Meet Zimmer Marketing's Senior Web Developer, Jason Dittmer

3 Reasons to Use Radio Personality Endorsements in Your Marketing Campaign

How Can I Grow My Business with Traditional and Digital Marketing? | The BrandsFormation System

4 Reasons Radio is Such a Powerful Marketing Tool in 2021

Employee Spotlight: Get to know Kylie Davis

How Can I Improve My Business Website? WestCobb Alliance Case Study

Joplin Scores #8 for Best Small City Business Climate in 2021

Zimmer Marketing Brings Home 4 First Place MBA Awards in 2021

The 4 Zimmer Cares Winning Charities of 2021

5 Things to Expect from a Local Marketing Partner

Zimmer Marketing Can Grow Your Roofing Business

Employee Spotlight: Get to know Randy Brooks

Grow Your Electrical Service Business with a New Website from Zimmer Marketing

Zimmer Marketing Services for HVAC Companies

The Importance of Having Radio in the Dash

Why Positive Reviews Are So Important for Your Business

Traditional and Digital Marketing in the Buyer's Journey

Does Radio Work? Are You Joplin Famous?

Employee Spotlight: Get to know Mel Williams

Bug-A-Way Pest Control Website Recap

Google Core Web Vitals and Your Website's Ranking

Employee Spotlight: Get to know Jill Prater!

How to Choose the Website Builder That's Right for You

Political Advertising in Joplin, MO

How much does radio advertising cost in Pittsburg, KS?

Employee Spotlight: Get to know Jeannette Royle

The Cost of Radio Advertising Joplin, MO

How to Make a Radio Ad with Impact

Zimmer Radio to Launch New Radio Station in Joplin

Here's Why You Should Attend BrandKamp on April 13

4 Softwares That Will Improve Your Brand's Graphics

Why Smart Speakers and the Future of Radio Are Linked

What is OTT and Why Does it Matter For Your Business?

Partnering in Hope

What are the Top SEO Tools for 2021

How to Check and Improve Your Website Speed Through Your Web Host

Employee Spotlight: Get to know Monica Carroz

9 of the Top SEO Tools for 2021

3 Benefits of Addressable GeoFencing with Direct Mail

Employee Spotlight: Get to know Ty Albright

Why You Claim Your Business on Maps and Search Engines

5 Best Practices For Improving Website Performance

Recruitment Marketing in Joplin MO

Why Directories and Backlinks Are Essential for Great SEO

5 Reasons Why Your Business Must Have a Responsive Site

How to proceed with SEO for my website?

How To Optimize Your Website For Image Search Direct Marketing and SEO

Employee Spotlight: Get to know Melanie Gaudette

Balancing Digital with Traditional Marketing

Eye vs Ear Advertising

What You Need to Know About Direct Mail with Geofencing

Optimizing Your "About Us" Page with Storytelling

Step by Step to Claiming Your Google My Business

How to Identify Your Brand's Story

Employee Spotlight: Get to know Kaylee Cole

How to Differentiate Your Brand with Storytelling

Why You Shouldn't Tell Stories About Your Product

The Best Recruitment and Selection Strategies

Employee Spotlight: Get to know Michael Johnson

Employee Spotlight: Get to know Danielle McCollum

Why You Should Be Investing in OTT and Not TV Advertising

What Are The Best Sources of Recruitment during COVID?

OTT vs. TV

5 Tips for Digital Advertising in Joplin

How Coronavirus Has Changed Cause Marketing

What are the advantages of Radio advertising?

7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty

What Are The Recruitment Best Practices?

Will digital marketing take over traditional marketing?

What are the best practices of B2B Marketing? Part 2

What are the best practices of B2B Marketing? Part 1

What is traditional marketing?

Is digital marketing better than traditional marketing?

How Would You Spend 3 Months of Marketing budget?

How Much Should You Budget For Marketing In 2020?

17 Actionable Digital Marketing Stats You Need To Know In 2020

Why Top of Mind Awareness Is More Valuable than Aided Awareness

Should I use Google Ads in my marketing strategy?

9 Ways to Drive Traffic to Your Website

How Do Brands Measure ROI from Radio Advertising?

Is advertising for small businesses on Facebook really worth it anymore?

7 Key Steps to Create a Website

Can digital advertising ever replace traditional advertising?

What are some great radio ads?

What is digital advertising?

What Are The Advantages Of Radio Advertising?

Where can I find email lists online?

What is the best call to action in display advertising?

The Importance of Brand Awareness (and How to Build It)

How to Understand the Difference Between Branding and Marketing

Zimmer Joplin Receives Multiple Station Awards for Excellence

Why Mortar is the Key to Brand Consistency

What is Reputation Management? 6 Things You Need to Know

5 Things You Need in Your Recruitment Marketing Strategy

How to Create a Call-to-Action Button That Converts

The Best Radio Ads Have These 5 Things in Common

How to Build Brand Equity (and Why it Matters)

How to Dominate Mental Real Estate with These 7 Tips

Elevating Your Brand with BrandsFormation Fall 2019

The Value of Setting SMART Advertising Goals

Zimmer Cares: Boys & Girls Clubs of Southwest Missouri

Seven Small Business Advertising Ideas to Boost Your Results

How to Maximize Your Advertising Budget in 5 Easy Steps

5 Unique Advantages of Radio Advertising

The Perfect Media Mix to Find the Right Candidate

Using Social Influencers to Boost Advertising Results

How to Plan Your First Radio Marketing Campaign

The Best Online Advertising Tools to Boost Your Business

How to Use Radio to Improve Your Audio Branding

6 Clear Signs of Successful Business Branding

The Best 6 Digital Marketing Tools for Law Firm Marketing

6 Secrets to Writing the Perfect Radio Ad Script

7 Types of Digital Advertising Every Marketer Need to Know

Web Analytics: How to Measure the Effectiveness of Your Website

Using Radio Jingles to Boost Your Advertising Results

How to Allocate Your Marketing Budget to Drive Growth

Zimmer Cares: Community Non-Profit Spotlight-Watered Gardens

Why Trust is Important When Choosing a Media Partner

How to Build a Winning Digital Branding Strategy

Long-Term Marketing Strategy: 5 Things You Need to Know

7 Things to Expect From a Full-Service Marketing Agency

How to Get Started with Local Advertising

Missouri Broadcasters Association Award Winners

First Radio Spot? 6 Things You Need to Know

5 Reasons Why You Should Consider Geo-Targeted Ads

How to Allocate Your Digital Marketing Budget

5 Things You Need to Know About Media Buying

4 Powerful Ways Radio Jingles Can Strengthen Your Branding

Why You Need Digital and Traditional Advertising For the Best Results

The 6 Secrets to Branding Your Business

How to Build an Integrated Marketing Strategy

What is an Integrated Marketing Strategy?

The Best Digital Advertising Agencies Have These 7 Things in Common

Zimmer Cares: Community Spotlight - Children's Haven of Southwest Missouri

Elevating Your Brand with BrandsFormation 2019

What is Geotargeting and How Does It Work

Pros and Cons of Working with a Digital Advertising Agency

How Joplin Radio Can Drive Your Company's Bottom-Line Growth

What to Look For in a Digital Advertising Agency

5 Ways Mixing Radio and Digital Advertising Will Boost Results

6 Things That Will Determine Your Radio Advertising Costs

5 Things Successful Advertising Campaigns Have in Common

The Major Role Radio Plays in the Customer Journey

10 Ways Restaurants Can Use Local Radio

6 Recruitment Content Ideas to Help You Find Top Talent

How Location-Based Targeting Can Boost Store Traffic

Simple Guide to Native Advertising

How Radio Can Drive New Patients to Your Private Practice

Why Radio is the Key to Driving Foot Traffic to Your Business

Zimmer Cares: Community Non-Profit Spotlight -Fostering Hope

Team Zimmer: Randy Brooks on KIX 102.5 received recognition as one of the best PDs in America!

5 Things You Should Know About Brand Awareness Campaigns

4 Factors Hurting Your Website Performance

Radio and Search: A Winning Combination

Celebrating MJ's 10 Year Anniversary

P&G Investing Heavily in Radio after an Absence and Trying Digital

Strength and Resilience of Radio

5 Reasons to Hire a Marketing Partner

Why Quality Content is the Driving Force Behind Great Advertising

Pairing Radio and Digital to Boost Advertising Results

How Radio Personalities Extend Their Influence Off-Air

7 Powerful Stats to Convince You to Try Radio Advertising

Retargeting: Why This Digital Advertising Tactic Works

Marketing to Women: 4 Strategies Auto Shops Can Use

Why BrandsFormation Stands Out from Other Branding Workshops

The Power of Patient Reviews for Your Dental Practice

Our Jingle Workshops Make It Easy to Create a Jingle for Your Business

Shop Local Spotlight: Henkle's Ace Hardware

Zimmer Cares 2019

Going Digital: 5 Ways to Reach Tractor Supply Customers Online

Why Combining Radio and Digital Equals Success for Auto Repair Shops

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

How to Market Your Lawn Business During the Winter Months

Why Radio is a Perfect Fit for Your Legal Marketing Campaign

Why You Should Be Marketing Your Roofing Company Year-Round (Even in the Winter)

5 Top Elements of an Effective Law Firm Website

Why Employer Branding is Key to Recruiting Top Talent

Brandsformation Recap

What's Trending in 2018 for eye care professionals (ECPs) (and How to Position Your Practice for 2019)

The Elective Procedure Client: Who They Are and What You Need to Know

Connecting with the Next Generation (4 Recruitment Marketing Tips)

Shop Local Series: How to Market your Retail Store in the Digital World

The Role of Social Media in an Auto Repair Shop

Gone Viral. Now What? The Importance of Digital Brand Management

Top 3 Digital Solutions for Every Business

Tis' The Season for Creating A Marketing Plan-Are You Ready?

Consistency is Critical (What That Means for Your Home Improvement Marketing)

The Huge Value of Jingles

How to Manage your Brand with your Digital Solutions

What Digital Solutions are Best for my Business?

Buy Local: Marketing in your Community

Pros and Cons of Going Social

Harness the Power of Radio to Reach the Right Talent and Grow Relationships

Spotlight: The Major Impact That Honor Flight of the Ozarks Has on Veterans

Top KPIs to Track for Successful Digital Advertising and Great ROI

Get Ready to Transform Your Brand at BrandsFormation!

Digital Advertising Tips for Beginners

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Subscribe to Our Weekly Newsletter

Recent Posts