Four States Small Business Blog

Kylie Davis

Recent Posts

Why You Shouldn't Tell Stories About Your Product

Posted by Kylie Davis on August 19, 2020 at 8:00 AM

Even though many people confuse a brand story with a product story, they are, in fact, very different. In truth, a brand story is something much bigger. It is a cohesive narrative that encompasses the vibration set in motion by your brand. Unlike a product story, which is basically your company talking about your offerings, your brand story inspires so much more while enticing an emotional reaction from your consumers.

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Topics: Branding

What are the best practices of B2B Marketing? Part 2

Posted by Kylie Davis on May 20, 2020 at 8:00 AM

Welcome to the second installment of our B2B marketing best practices blog. With the first article, we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

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Topics: Marketing Strategy, Marketing ROI

Why Mortar is the Key to Brand Consistency

Posted by Kylie Davis on November 21, 2019 at 8:00 AM

When it comes to building your brand, the process is not all that different from building a house. 

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Topics: Marketing Strategy

How to Build Brand Equity (and Why it Matters)

Posted by Kylie Davis on November 10, 2019 at 8:00 AM

Think for a moment about the impact of the name Porsche or Tiffany’s. 

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Topics: Marketing Strategy, Branding

How to Maximize Your Advertising Budget in 5 Easy Steps

Posted by Kylie Davis on September 26, 2019 at 8:00 AM

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

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Topics: Marketing ROI

Web Analytics: How to Measure the Effectiveness of Your Website

Posted by Kylie Davis on August 13, 2019 at 8:00 AM

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

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Topics: Marketing Strategy, Digital Marketing

How to Allocate Your Marketing Budget to Drive Growth

Posted by Kylie Davis on August 5, 2019 at 8:00 AM

Allocating your marketing budget to increase value and maximize your return on investment (ROI) is key to achieving marketing success. Why? It enables you to prioritize campaigns, invest in the most effective channels and tactics and build a marketing strategy that delivers clear results.

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Topics: Marketing Strategy

How to Build a Winning Digital Branding Strategy

Posted by Kylie Davis on July 25, 2019 at 8:00 AM

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

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Topics: Marketing Strategy, Digital Marketing

First Radio Spot? 6 Things You Need to Know

Posted by Kylie Davis on July 10, 2019 at 8:00 AM

Radio advertising is far from “dead.” In fact, radio advertising continues to bring a high 12:1 return on investment, and more than 71.6 million Millennials alone use the radio on a monthly basis. Even more, radio personalities have tremendous influence, with 8 out of 10 listeners indicating they would consider trying something their favorite radio personality recommended. 

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Topics: Radio Advertising

How to Allocate Your Digital Marketing Budget

Posted by Kylie Davis on July 2, 2019 at 8:00 AM

With the number of digital marketing techniques currently available to businesses, it can be tempting to spread your budget thin by launching campaigns through every channel. However, true success comes when marketers take a strategic approach to allocating their budget to ensure funds are spent properly.

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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