Four States Small Business Blog

Pros and Cons of Working with a Digital Advertising Agency

Posted by Chad Elliot on May 24, 2019 at 8:00 AM
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digital advertising agencyWhen it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

Pros of Working with a Digital Advertising Agency

1. Marketing Expertise

A digital advertising agency typically has a team of marketing professionals who come equipped with a wide range of skills. If you choose to rely on an in-house marketing team, you may have a small digital staff due to limited resources. This is important because your marketing plan will likely include a variety of digital techniques including SEO, content creation, graphic design, retargeting and other methods of reaching customers. A small staff may not have the same expertise that a digital agency can bring to the table.

2. Cost Savings

The reality is that hiring a digital advertising agency can lead to cost savings for many businesses. The average salary of a digital marketing manager is over $77,000. You can hire an outside agency for a fraction of the cost. Plus, you’re not having to create office space in your building for the outside contractor. You’ll get the same (or more) value without spending as much, which is something that any business owner can certainly appreciate.

3. Effectiveness

As we mentioned previously, a digital agency delivers in terms of effectiveness. With years of experience and access to a number of talented professionals, a digital advertising agency is more likely to deliver immediate, measurable results compared to an in-house marketing department. As you are likely investing valuable marketing dollars into your digital advertising campaigns, effectiveness is key in order to achieve a high return on investment (ROI) and increase your bottom line.

Cons of Working with a Digital Advertising Agency

1. Multiple Clients

Digital advertising agencies tend to work with multiple clients so their attention may be divided. Because of this, it is important to work with an agency with a full, capable staff and who has a proven track record of success.

2. Brand Representation

A digital advertising agency may not understand your brand and company vision as well as an in-house marketing team does. As such, it is vital that you choose an agency who has experience in your particular industry and one that takes the time to get to know your company and its brand before they launch any digital advertising campaigns.

3. Delayed Turnaround

In some cases, digital advertising agencies may not be able to provide immediate turnaround on certain deliverables. That’s why it helps to work with an agency whose team is responsive, communicates effectively and sticks to all deadlines and timelines. Take a look at an agency’s reputation and reviews to see how they are viewed by other clients before signing up for this service.

Make sure you consider both the pros and cons of working with a digital advertising agency so that you are able to decide on the best option for your business. We encourage you to check out Zimmer and our suite of digital advertising solutions for Joplin businesses. If you’re interested in hiring an outside agency, our marketing team is here to help you succeed.

Building a small business annual marketing plan

Topics: Marketing Strategy, Digital Marketing

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