Four States Small Business Blog

Finding the perfect blend of channels is crucial for a successful marketing strategy in the ever-evolving advertising landscape. Radio and digital advertising, each with unique strengths, create a symbiotic relationship that significantly enhances your brand's reach and impact. This blog delves into the dynamic synergy between radio and digital advertising, with a particular focus on how radio can elevate a business to top-of-mind status.

Topics: Radio Advertising, Digital Marketing

In 2023, Zimmer Marketing radio stations were honored to receive multiple awards from the   Kansas Association of Broadcasters. Our stations received three first-place awards, a second-place, and two honorable mentions. Read below for details about the awards:

KAB Awards Categories

Zimmer Marketing is pleased to have 2023 KAB awards in the following categories:

• Commercial Campaign - Series
• Commercial: 60 Seconds or Less 
• Public Service Announcement
• Morning Show

Commercial Campaign - Series

The team at Zimmer Marketing swept the commercial campaign series category in 2023, bringing home first place, second place, and an honorable mention!

1st Place
KIX 102.5  won first with their ad series for   Phillip Camerer Roofing. Congratulations to Bobby Wilkerson, Brett James, Jen Fox, and Joel Jarrett on their excellent work for this series!

2nd Place
Newstalk KZRG  placed second for their amazing work on the campaign for   All Dogs Dream. Congratulations to Bobby Wilkerson, Jen Fox, Chris Hayes, and Joel Jarrett!

Honorable Mention
Finally, Newstalk KZRG brought home the honorable mention making this category a clean sweep for Zimmer Marketing! Jen Fox, Bobby Wilkerson, Michael Johnson, Kylie Davis, and Thom Watts' ad series was a huge hit for   Bug-A-Way Pest Control!

Commercial: 60 Seconds or Less

The   Big Dog 97.9  crew brought home a first-place win for Zimmer Marketing with their ad for Kyle of All Trades. Congratulations to Bobby Wilkerson, Danielle McCollum, and Eli Bingman! 

Public Service Announcement

Bobby Wilkerson earned Newstalk KZRG an honorable mention with his PSA "Restoration Life Center - Karen Testimony." 

Morning Show

And finally, to round at Zimmer Marketing's wins at the 2023 KAB Awards, the   Chris Purple Hayes and Bobby Show  on Big Dog 97.9 won first place! Congratulations on another year of excellence in broadcasting!

Advertise with Zimmer Marketing

Year after year, Zimmer Marketing helps local businesses with successful branding and marketing both on-air and online. Contact a marketing consultant today to learn how we can transform your local business into an established and growing local brand!

Contact A Marketing Consultant

 

 

Topics: Radio Advertising, Team Zimmer

Zimmer Marketing had an excellent year at the 2023 Missouri Broadcasting Association Awards, held June 3-4 in Osage Beach. Combined, Zimmer Marketing's radio stations earned five first place wins and two certificates of merit, including two complete category sweeps! Here's how we performed in the following categories:

Topics: Radio Advertising, Joplin Market, Advertising Creative, Team Zimmer, Advertising, Company Culture

Zimmer Marketing is inviting business owners to attend BrandKamp on April 11. We will host this free 90-minute event at 11:30 at the Holiday Inn in Joplin. Seating is limited, so if you're interested in attending, you should register soon.

RSVP for BrandKamp

Topics: BrandsFormation

Zimmer Marketing is proud to announce the launch of our new website for KIX 102.5! We believe this site will delight KIX fans with an incredible user experience. There are many reasons to love this new site, but the best way to find out before we dig into the details is to go take a look at it. 

Topics: Radio Advertising, Website Design

It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

Topics: Marketing Strategy, BrandsFormation, Branding

If you've been looking for an excellent opportunity to advance your career as a broadcast engineer, look no further! Zimmer Marketing is looking for a broadcast engineer to work on our six award-winning stations serving our thriving Joplin area market!

Topics: Team Zimmer

A business can't run without qualified and skilled staff. Unfortunately, for many business owners, attracting and retaining recruits is more challenging than it has been in recent years and, in some cases, ever. Right now, there's very little indication that these labor market conditions will substantially change any time soon. You will have to get much more competitive at attracting talent for your business to succeed. This week, we'll offer some tips to help improve your recruitment marketing efforts.
 

Topics: Recruitment

With the November 2022 midterm election coming up in a month, now is the critical time to make a persuasive appeal to voters. However, getting your campaign's message out can be difficult in this noisy and busy world. That's why Zimmer Marketing is such a great choice to partner with your political campaign. We own six radio stations in the Four States and are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots or a full campaign website, Zimmer Marketing reaches voters with your message.  

Topics: Radio Advertising, Advertising

In 2022, Zimmer Marketing's creative team won several awards from the Kansas Association of Broadcasters, including a full sweep of the commercial campaign category! We won first, second and honorable mention for three radio branding campaigns for our clients.

Topics: Radio Advertising, Website Design, Team Zimmer, Branding