Four States Small Business Blog

It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

Topics: Marketing Strategy, BrandsFormation, Branding

If you've been looking for an excellent opportunity to advance your career as a broadcast engineer, look no further! Zimmer Marketing is looking for a broadcast engineer to work on our six award-winning stations serving our thriving Joplin area market!

Topics: Team Zimmer

A business can't run without qualified and skilled staff. Unfortunately, for many business owners, attracting and retaining recruits is more challenging than it has been in recent years and, in some cases, ever. Right now, there's very little indication that these labor market conditions will substantially change any time soon. You will have to get much more competitive at attracting talent for your business to succeed. This week, we'll offer some tips to help improve your recruitment marketing efforts.
 

Topics: Recruitment

With the November 2022 midterm election coming up in a month, now is the critical time to make a persuasive appeal to voters. However, getting your campaign's message out can be difficult in this noisy and busy world. That's why Zimmer Marketing is such a great choice to partner with your political campaign. We own six radio stations in the Four States and are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots or a full campaign website, Zimmer Marketing reaches voters with your message.  

Topics: Radio Advertising, Advertising

In 2022, Zimmer Marketing's creative team won several awards from the Kansas Association of Broadcasters, including a full sweep of the commercial campaign category! We won first, second and honorable mention for three radio branding campaigns for our clients.

Topics: Radio Advertising, Website Design, Team Zimmer, Branding

Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

Topics: Integrated Marketing, Marketing Strategy, Recruitment

Topics: Radio Advertising

Topics: Website Design

Topics: Joplin Market, BrandsFormation, Branding

Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing