Four States Small Business Blog

Mark Zimmer

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Recent Posts

6 Reasons Why You Need a Professional Email Signature

Posted by Mark Zimmer on May 28, 2024 at 8:38 AM
Although it can often be overlooked, your email signature is an essential part of your company's online presence. This week, we want to address the multiple reasons why you should seriously consider creating professional email signatures for your business if you haven't yet. Let's dive in!
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Topics: Digital Marketing

How to Do a Competitive Analysis for Digital Marketing

Posted by Mark Zimmer on May 7, 2024 at 7:36 AM
Staying ahead of the competition is essential for success in digital marketing. Before launching any digital campaign, it's best to conduct a thorough competitive analysis. By understanding what your competitors are doing, you can identify opportunities, mitigate threats, and refine your own marketing efforts for the best results. This week, we'll look at six steps for digital marketing competitor research.
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Topics: Marketing Strategy, Digital Marketing

Mark Your Calendars for BrandKamp on April 11

Posted by Mark Zimmer on April 2, 2024 at 3:35 PM
Are you ready to take your business to the next level? If so, you won't want to miss BrandKamp, a groundbreaking event hosted by Zimmer Marketing. Join us on Thursday, April 11th, at 11:30 a.m. at the Holiday Inn in Joplin, MO, for an opportunity that could transform your business forever.
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Topics: BrandsFormation, Branding

Why Is My Website Slow? | 5 Reasons for Poor Performance

Posted by Mark Zimmer on March 12, 2024 at 7:00 AM
In the fast-paced world of the internet, users demand quick and seamless experiences when browsing websites. If your site is lagging, it frustrates visitors and can impact your search engine rankings because Google prioritizes user experience. Several factors contribute to poor website performance, and understanding them is crucial for optimizing your online presence. This week, we'll explore five common reasons your website might be slow and how to address each issue.
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Topics: Website Design, Online Sales

Why You Should Be Combining Radio Advertising with Digital Targeting

Posted by Mark Zimmer on February 13, 2024 at 8:16 AM
Finding the perfect blend of channels is crucial for a successful marketing strategy in the ever-evolving advertising landscape. Radio and digital advertising, each with unique strengths, create a symbiotic relationship that significantly enhances your brand's reach and impact. This blog delves into the dynamic synergy between radio and digital advertising, with a particular focus on how radio can elevate a business to top-of-mind status.

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Topics: Radio Advertising, Digital Marketing

Zimmer Marketing Wins at KAB Awards

Posted by Mark Zimmer on August 22, 2023 at 7:30 AM
In 2023, Zimmer Marketing radio stations were honored to receive multiple awards from the   Kansas Association of Broadcasters. Our stations received three first-place awards, a second-place, and two honorable mentions. Read below for details about the awards:

KAB Awards Categories

Zimmer Marketing is pleased to have 2023 KAB awards in the following categories:
  • Commercial Campaign - Series
  • Commercial: 60 Seconds or Less 
  • Public Service Announcement
  • Morning Show

Commercial Campaign - Series

The team at Zimmer Marketing swept the commercial campaign series category in 2023, bringing home first place, second place, and an honorable mention!

1st Place
KIX 102.5  won first with their ad series for   Phillip Camerer Roofing. Congratulations to Bobby Wilkerson, Brett James, Jen Fox, and Joel Jarrett on their excellent work for this series!

2nd Place
Newstalk KZRG  placed second for their amazing work on the campaign for   All Dogs Dream. Congratulations to Bobby Wilkerson, Jen Fox, Chris Hayes, and Joel Jarrett!

Honorable Mention
Finally, Newstalk KZRG brought home the honorable mention making this category a clean sweep for Zimmer Marketing! Jen Fox, Bobby Wilkerson, Michael Johnson, Kylie Davis, and Thom Watts' ad series was a huge hit for   Bug-A-Way Pest Control!

Commercial: 60 Seconds or Less

The   Big Dog 97.9  crew brought home a first-place win for Zimmer Marketing with their ad for Kyle of All Trades. Congratulations to Bobby Wilkerson, Danielle McCollum, and Eli Bingman! 

Public Service Announcement

Bobby Wilkerson earned Newstalk KZRG an honorable mention with his PSA "Restoration Life Center - Karen Testimony." 

Morning Show

And finally, to round at Zimmer Marketing's wins at the 2023 KAB Awards, the   Chris Purple Hayes and Bobby Show  on Big Dog 97.9 won first place! Congratulations on another year of excellence in broadcasting!

Advertise with Zimmer Marketing

Year after year, Zimmer Marketing helps local businesses with successful branding and marketing both on-air and online. Contact a marketing consultant today to learn how we can transform your local business into an established and growing local brand!

Contact A Marketing Consultant
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Topics: Radio Advertising, Team Zimmer

Zimmer Marketing Brings Home 5 First Place Wins at 2023 MBA Awards

Posted by Mark Zimmer on June 13, 2023 at 7:00 AM
Zimmer Marketing had an excellent year at the 2023 Missouri Broadcasting Association Awards, held June 3-4 in Osage Beach. Combined, Zimmer Marketing's radio stations earned five first place wins and two certificates of merit, including two complete category sweeps! Here's how we performed in the following categories:

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Topics: Radio Advertising, Joplin Market, Advertising Creative, Team Zimmer, Advertising, Company Culture

Register for Free Event BrandKamp Coming Up On April 11

Posted by Mark Zimmer on March 14, 2023 at 7:00 AM
Zimmer Marketing is inviting business owners to attend BrandKamp on April 11. We will host this free 90-minute event at 11:30 at the Holiday Inn in Joplin. Seating is limited, so if you're interested in attending, you should register soon.

RSVP for BrandKamp
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Topics: BrandsFormation

Introducing the New KIX 102.5 Website

Posted by Mark Zimmer on February 21, 2023 at 7:00 AM
Zimmer Marketing is proud to announce the launch of our new website for KIX 102.5! We believe this site will delight KIX fans with an incredible user experience. There are many reasons to love this new site, but the best way to find out before we dig into the details is to go take a look at it. 

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Topics: Radio Advertising, Website Design

How to Guide Your Business Through Economic Turmoil

Posted by Mark Zimmer on January 24, 2023 at 7:00 AM
It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

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Topics: Marketing Strategy, BrandsFormation, Branding