Four States Small Business Blog

Melanie Gaudette

Recent Posts

How to Get Started with Local Advertising

Posted by Melanie Gaudette on July 16, 2019 at 8:00 AM

Businesses with a brick-and-mortar location need an effective way to reach a specific geographic area, and local advertising provides that venue. Through local advertising, businesses can reach new customers in a local community and increase their brand awareness. Yet sometimes getting started in local advertising feels overwhelming. What are the best channels to use? How can you most effectively spend your marketing dollars? Here are some tips to help you get started with local advertising.

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Topics: Marketing Strategy

5 Reasons Why You Should Consider Geo-Targeted Ads

Posted by Melanie Gaudette on July 8, 2019 at 8:00 AM

For companies to reach people who are more likely to purchase their products or services, they need to develop advertising that is locally relevant and more personalized. Enter geo-targeting.

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Topics: Digital Marketing

Pros and Cons of Billboard Advertising

Posted by Melanie Gaudette on March 29, 2017 at 10:00 AM

If you’ve driven for a significant length of time, whether that’s a road trip or your commute to work, you’ve seen digital and print billboards lining the side of roads and highways, especially close to urban centers. Billboards are suited to a variety of industries from entertainment and dining to local retailers. This may be an effective tactic for your business, but before you sign up for a strategy that takes advantage of this format, you should know the pros and cons of billboard advertising.

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Topics: Small Business Resources, Integrated Marketing, Marketing Strategy

How to Increase the Value of What You're Selling with Powerful Branding

Posted by Melanie Gaudette on February 28, 2017 at 8:30 AM

Your company’s brand has market value, so creating a strong brand for your company can be one of the most effective ways to increase your sales. Branding helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.

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Topics: Small Business Resources, Marketing Strategy, Advertising Creative

How to Choose the Right Radio Station and Frequency for Your Business

Posted by Melanie Gaudette on February 16, 2017 at 8:30 AM

As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.

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Topics: Radio Advertising, Marketing Strategy

Why You Need to Advertise BEFORE Your Customer is Making a Buying Decision, and Other Tips for Planning Your Advertising

Posted by Melanie Gaudette on January 27, 2017 at 8:30 AM

An essential part of any advertising campaign is consideration of the consumer buying process. Understanding and addressing the stages of the process at the top of the purchase funnel can influence whether the consumer buys from you or goes to one of your competitors. We’ve put together some tips for advertising aimed at the early stages of the consumer buying process.

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Topics: Marketing Strategy

7 Reasons You Might Want to Advertise on News Talk Formats

Posted by Melanie Gaudette on January 18, 2017 at 8:30 AM

Radio station programming has changed and evolved over the years, but if there’s one format that has remained steady, it’s the News. A recent Pew Research survey found that when people were asked where they got their news about the presidential election over the past week, 44 percent of them said news radio stations.

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Topics: Radio Advertising

The 3-Step Process to Developing an Annual Advertising Budget

Posted by Melanie Gaudette on November 22, 2016 at 8:30 AM

A key factor of running a successful business is to have a plan, and while the marketing strategy is a huge part of that plan, budgeting for advertising efforts can often be overlooked. Typically, a significant portion of the marketing budget is allocated to advertising, which is why it’s important to monitor what is being spent, analyze the efforts, and make adjustments when needed. A strategic advertising budget is crucial to increasing revenue for your business. Without a plan, a business might overspend on opportunities that don’t create a positive ROI, resulting in a loss, or they might miss out on opportunities to save money by waiting too late and missing deadlines offering advertising opportunity bundles and extras.

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Topics: Small Business Resources, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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