Four States Small Business Blog

The 2017 State of the Yellow Pages: Are Your Legal Clients Using Them?

Posted by Chad Elliot on April 27, 2017 at 9:00 AM

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy, Legal

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

Posted by Carol Daily on March 21, 2017 at 8:30 AM

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy, Legal

5 Beliefs About Marketing That are Hurting Your Law Firm's Success

Posted by Brice Chavez on March 9, 2017 at 8:30 AM

If you’re looking to grow your law firm’s business and get new clients, an effective marketing strategy is a must. If you’ve bought into some of the common beliefs about law firm marketing, you may think that the strategies that work for other types of businesses won’t work for your practice. In this article, we discuss 5 beliefs about law firm marketing that could be hurting your business.

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Topics: Marketing Strategy, Legal

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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