Four States Small Business Blog

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

It’s easy to underestimate the power of audio in the way we feel, think, and even make decisions. Understanding this impact in radio can be traced back to the mid-1950s when the burgeoning television industry first posed a serious challenge. While it was uttered with regard to radio dramas, the phrase that best sums up this power is “Theater of the Mind.” Essentially, the reason why audio is powerful is because of all the mental images, associations, and emotions that it can evoke, especially through radio.

You know that your customers listen to local radio. You know that you want to advertise on radio to keep your business top of mind so when customers need your product or service, they think of your business first. But there’s just one question: How much should I be paying for radio advertising?

It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.

Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.

As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.

Many cities and markets have groups of iconic radio stations that have stood the test of time. Whether it be news, music or sports, these “heritage” stations have deep ties to the local community and are institutions in people’s lives and daily routines.