Four States Small Business Blog

Zimmer Marketing Sweeps KAB Awards in Commercial Campaign Category

Posted by Mark Zimmer on September 20, 2022 at 7:00 AM
In 2022, Zimmer Marketing's creative team won several awards from the Kansas Association of Broadcasters, including a full sweep of the commercial campaign category! We won first, second and honorable mention for three radio branding campaigns for our clients.

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Topics: Radio Advertising, Website Design, Team Zimmer, Branding

Get Clarity on Your Business Growth Plan at BrandKamp Fall 2022

Posted by Brett James on September 13, 2022 at 7:00 AM
In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

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Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

Train New Hires Faster with Orientation Videos

Posted by Brett James on September 6, 2022 at 7:00 AM
As a small business owner, you've doubtless felt the crunch of the current labor market. It's hard to find qualified employees right now. Many small businesses have increased their recruitment marketing efforts as an important first step to navigating this difficult business climate. But what comes next after successfully hiring new people? Onboarding can be a taxing process and deserves some consideration and forethought. 

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Topics: Small Business Resources

Does Your Marketing Plan Include OTT Video Ads?

Posted by Danielle McCollum on August 23, 2022 at 7:00 AM
Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

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Topics: Digital Marketing

Why Is Your Business Special?

Posted by Pam Larimore on August 16, 2022 at 7:00 AM
If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

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Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

How Zimmer Marketing Gets to Know New Clients

Posted by Danielle McCollum on August 9, 2022 at 7:00 AM
We're sincerely grateful for the opportunity to work with small businesses around the four states. A great deal of satisfaction is involved in helping local companies effectively market their excellent goods and services. If you've ever wondered what working with Zimmer Marketing to promote your business is like, you'll have a complete picture by the end of this blog.

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Topics: Team Zimmer

How To Supercharge Your Paid Search Campaign with Negative Keywords

Posted by Kylie Davis on August 2, 2022 at 7:00 AM
We've recently addressed   how organic search should be a priority in your online growth strategy. But there's no doubt that paid search campaigns are important in your plan to increase web traffic. That raises the question, "How can I run an effective paid search campaign?" There are many answers to that question, but negative keywords are some of the lesser-known keys to paid search campaigns. Let's dig in if you're ready to improve your search engine marketing game. 

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Topics: Digital Marketing

5 Ways to Boost Your Recruitment Marketing Efforts

Posted by Mark Zimmer on July 26, 2022 at 7:00 AM
Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

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Topics: Integrated Marketing, Marketing Strategy, Recruitment

Blogging V. Paid Search | Build Your Organic Traffic

Posted by Jason Dittmer on July 19, 2022 at 7:00 AM
Continuing with the   series on blogging that we started last week, we'll be digging deeper into organic search versus paid search. Understanding the differences between these two methods for web growth will be key to your company's success online. So, let's compare the differences between them. 

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Topics: Marketing ROI, Digital Marketing

Blogging V. Facebook | Prioritize Your Website Over Social Media

Posted by Jason Dittmer on July 12, 2022 at 7:00 AM
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Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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