Four States Small Business Blog

What is the best call to action in display advertising?

Posted by Jeannette Royle on December 17, 2019 at 8:00 AM

A call to action (CTA) is a directive to let your readers know what they should do next. The call to action is an essential step that instructs your readers how to act. Without a compelling call to action, you have no way to convert your readers to the next stage in the buyer's journey.

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Topics: Digital Marketing

The Importance of Brand Awareness (and How to Build It)

Posted by Kent Huff on December 12, 2019 at 8:00 AM

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

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Topics: Marketing Strategy

How to Understand the Difference Between Branding and Marketing

Posted by Brett James on December 4, 2019 at 8:00 AM

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

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Topics: Integrated Marketing, Branding

Zimmer Joplin Receives Multiple Station Awards for Excellence

Posted by Chad Elliot on November 27, 2019 at 8:00 AM

Zimmer Marketing. recently won several notable awards presented by the Kansas Association for Broadcasters. These awards highlight the accomplishments of this station, as well as its ongoing commitment to excellence.

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Topics: Team Zimmer

Why Mortar is the Key to Brand Consistency

Posted by Kylie Davis on November 21, 2019 at 8:00 AM

When it comes to building your brand, the process is not all that different from building a house. 

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Topics: Marketing Strategy

What is Reputation Management? 6 Things You Need to Know

Posted by Danielle McCollum on November 19, 2019 at 8:00 AM

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

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Topics: Digital Marketing

5 Things You Need in Your Recruitment Marketing Strategy

Posted by Chad Elliot on November 15, 2019 at 8:00 AM

When it comes to making a new hire, you want to find the best possible candidate. You want an employee who not only has the experience and expertise to do their job well, but also one that fits with the rest of the team and thrives within the unit. Just making posts on job boards and other minimalist tactics just are not enough to find this superior candidate.

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Topics: Recruitment

How to Create a Call-to-Action Button That Converts

Posted by Jeannette Royle on November 13, 2019 at 8:00 AM

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

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Topics: Marketing Strategy, Digital Marketing

The Best Radio Ads Have These 5 Things in Common

Posted by Pam Larimore on November 11, 2019 at 8:00 AM

When done well, radio ads can play a significant role in improving your bottom line.

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Topics: Radio Advertising

How to Build Brand Equity (and Why it Matters)

Posted by Kylie Davis on November 10, 2019 at 8:00 AM

Think for a moment about the impact of the name Porsche or Tiffany’s. 

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Topics: Marketing Strategy, Branding

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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