Four States Small Business Blog

Elevating Your Brand with BrandsFormation Fall 2019

Posted by Pam Larimore on November 4, 2019 at 2:00 PM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

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Topics: BrandsFormation

The Value of Setting SMART Advertising Goals

Posted by Kent Huff on October 24, 2019 at 8:00 AM

“A goal without a plan is just a wish”. To grow their organizations, brands need a roadmap. Imagine yourself daydreaming of a vacation in Colorado. If you do not have a roadmap in front of you to help you get there, you will make a lot of wrong turns in your effort to get across the country, and end up wasting a lot of time and energy.

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Topics: Marketing Strategy

Zimmer Cares: Boys & Girls Clubs of Southwest Missouri

Posted by Danielle McCollum on October 22, 2019 at 8:00 AM

Non-profit organizations are committed to serving and improving the local community, but marketing is often a major challenge. To help support their missions, the Zimmer Cares program provides free marketing services to one non-profit organization each quarter that was selected by Four States listeners. This allows the organizations, which often struggle to get their message out, to benefit from the power of the radio group's reach and advertising skill. Such a boost can make it easier for a non-profit to reach a larger group of listeners and increase community awareness.

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Topics: Zimmer Cares

Seven Small Business Advertising Ideas to Boost Your Results

Posted by Pam Larimore on September 30, 2019 at 8:00 AM

Your products and services are amazing, and your main goal as a small business is to make sure your potential customers know that too. Getting the word out has become a challenging endeavor as competitors crowd the marketplace, so what can you do to stand out? Rather than resorting to the same tactics that everyone else in your industry is using, why not try these secret small business advertising techniques instead? Here are seven fun and exciting ways to increase your advertising, boost your results, and increase sales:

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Topics: Radio Advertising, Marketing Strategy

How to Maximize Your Advertising Budget in 5 Easy Steps

Posted by Kylie Davis on September 26, 2019 at 8:00 AM

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

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Topics: Marketing ROI

5 Unique Advantages of Radio Advertising

Posted by Brett James on September 24, 2019 at 8:00 AM

Radio is alive and well, and it's an effective advertising medium that offers advantages that others fail to provide. When you choose radio advertising, you can directly engage with your target audience when they are most receptive. And, you can run your ads and achieve excellent results in far less time. The following benefits of radio advertising will help you achieve exceptional results.

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Topics: Radio Advertising

The Perfect Media Mix to Find the Right Candidate

Posted by Mark Zimmer on September 19, 2019 at 8:00 AM

When it comes to running a successful business, talent is everything. The people you select to run your operations greatly influences how well you can reach your goals. Finding and attracting the top talent in your industry can prove quite challenging, however. But you can make the hiring process much easier by using the digital and traditional marketing landscape to your advantage. With the right media mix, you can drive talented job candidates to your business with far less effort than ever before. Here’s how to get started.

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Topics: Recruitment

Using Social Influencers to Boost Advertising Results

Posted by Jeannette Royle on September 16, 2019 at 8:00 AM

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

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Topics: Social Media, Digital Marketing

How to Plan Your First Radio Marketing Campaign

Posted by Chad Elliot on September 13, 2019 at 8:00 AM

As a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.

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Topics: Radio Advertising

The Best Online Advertising Tools to Boost Your Business

Posted by Jeannette Royle on September 10, 2019 at 8:00 AM

In the online advertising world, the sky’s the limit on what you can do and accomplish. But, you cannot just focus on one thing, like building a website, to achieve your goals. Since consumer preferences vary considerably, you need to hit on several different areas to make the greatest impact.

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Topics: Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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