Four States Small Business Blog

How Joplin Radio Can Drive Foot Traffic to Your Urgent Care Clinic

Posted by Kent Huff on January 18, 2019 at 8:00 AM

Urgent care clinics play a critical role in local communities. They allow individuals to receive quick access to care during hours that their family doctor may be unavailable or when they don't have time to make an appointment. Urgent care has helped reduce the strain on emergency rooms throughout the country and alleviate the high costs of healthcare for millions of American families.

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Topics: Joplin Market, Health/Medical, Marketing Strategy

How to Market Your Lawn Business During the Winter Months

Posted by Brett James on January 16, 2019 at 8:00 AM

The temperature has dipped, the mittens have emerged from storage, and the rush of business has dwindled considerably. Winter can feel particularly chilly for a seasonal business that relies on warmer weather. While lawn care may seem to be tied to those higher temperatures by default, smart lawn care marketing ensures that your brand is the first one that "springs" to mind once the thaw rolls around. Here's how to keep your leads warm no matter how cold it gets outside:

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Topics: Marketing Strategy

Why Radio is a Perfect Fit for Your Legal Marketing Campaign

Posted by Pam Larimore on January 15, 2019 at 8:00 AM

When it comes to legal marketing campaigns, leads are the driving force behind their success. Think about this - more leads usually mean more potential clients for your law firm. One way to reach a large pool of prospects is by using tools that have an expansive reach. That’s where radio comes in.

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Topics: Marketing Strategy, Legal

Why You Should Be Marketing Your Roofing Company Year-Round (Even in the Winter)

Posted by Brett James on January 10, 2019 at 8:00 AM

In all but the warmest climates, roofing jobs are typically done during the spring and summer months. This is partly due to customer demand, but it is also because it's much harder to do the work in colder temperatures or when the roof is covered with snow, for example. Because of these things, business for roofers tend to lag during the winter, and it is often tempting to stop marketing during this off-season. However, it is a mistake to do this. People look for roofers all year round, and often decide who to call long before they actually pick up their phones.

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Topics: Marketing Strategy, Home Improvement

5 Top Elements of an Effective Law Firm Website

Posted by Kylie Davis on January 8, 2019 at 8:00 AM

Your law firm website plays a critical role in attracting leads and converting them into paying clients. In fact, a professional, well-designed website can help you boost your credibility, build trust with prospects and serve as a lead generation tool - which can lead to increased clients.

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Topics: Legal, Digital Marketing

Why Employer Branding is Key to Recruiting Top Talent

Posted by Chad Elliot on January 4, 2019 at 8:00 AM

Attracting top talent can be challenging, and with today's low unemployment rate, the competition is high. Fortunately, employer branding can help your company stand out as a good place to work and improve your chances of attracting the best candidates.

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Topics: Recruitment

Brandsformation Recap

Posted by Pam Larimore on December 28, 2018 at 8:00 AM

Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

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Topics: BrandsFormation

What's Trending in 2018 for eye care professionals (ECPs) (and How to Position Your Practice for 2019)

Posted by Kylie Davis on December 27, 2018 at 8:00 AM

The eye care industry is in good shape, partly due to the fact that as people age they are more likely to need vision correction. In fact, 86% ofAmericans over age 45 rely on it. What’s more, independent optometrists are experiencing an annual growth rate of 2.8%, while ophthalmologists are enjoying a 4-5% rate of growth. Combined with opticians, eye care professionals (ECPs) represent a $40 billion market, with steady growth being predicted throughout the next decade.

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Topics: Health/Medical

The Elective Procedure Client: Who They Are and What You Need to Know

Posted by Mark Zimmer on December 26, 2018 at 8:00 AM

Many people opt for elective procedures like LASIK vision correction, Botox injections, breast augmentation, rhinoplasty, and cosmetic services. But regardless of your specialty, marketing to potential clients can be a challenge. Not only do you have to compete with other providers in your area, but you must also overcome several hurdles that aren’t often faced for medically necessary procedures.

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Topics: Health/Medical

Connecting with the Next Generation (4 Recruitment Marketing Tips)

Posted by Pam Larimore on December 23, 2018 at 8:00 AM

Every generation gets a name, and the one that is just starting to enter the workforce is Generation Z. Born between 1995 and 2010, this generation includes 61 million people under the age of 23. It is estimated that by 2020, they will make up 20% of the workforce.

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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