Four States Small Business Blog

How to proceed with SEO for my website?

Posted by Melanie Gaudette on October 22, 2020 at 8:00 AM

Investing in SEO for your company’s website is one of the smartest things that you can do in any economy. Since the majority of a website’s traffic comes from organic searches, you’ll want to make sure that your digital real estate is ready for prime time. If you’re looking for SEO help in Missouri, you’ve come to the right place. Zimmer Marketing is a full-service, Joplin-based marketing agency that specializes in SEO campaigns, website design and development, and much more. We realize that SEO can be a little overwhelming at first glance, so we’ve listed some of our best actionable tips to get you started.

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Topics: Website Design

How To Optimize Your Website For Image Search Direct Marketing and SEO

Posted by Melanie Gaudette on October 19, 2020 at 8:00 AM

One of the most effective types of advertising is direct marketing. This is an excellent method to increase your return on investment. At Zimmer Marketing, we understand the importance of keywords for the improvement of your success rate. We know strategic advertising will enable your business to directly place your brand in front of your target audience to reach your potential customers directly.

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Topics: Digital Marketing

Employee Spotlight: Get to know Melanie Gaudette

Posted by Danielle McCollum on October 19, 2020 at 8:00 AM
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Topics: Team Zimmer

Balancing Digital with Traditional Marketing

Posted by Danielle McCollum on October 15, 2020 at 8:00 AM

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

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Topics: Marketing Strategy, Digital Marketing

Eye vs Ear Advertising

Posted by Chad Elliot on October 14, 2020 at 8:00 AM

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

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Topics: Radio Advertising

What You Need to Know About Direct Mail with Geofencing

Posted by Jeannette Royle on September 23, 2020 at 8:00 AM

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

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Topics: Integrated Marketing

Optimizing Your "About Us" Page with Storytelling

Posted by Danielle McCollum on September 16, 2020 at 8:00 AM

An effective About Us page is incredibly important for your business. It's one of the first places consumers check when they want to know more about your business: who you are, what you can do for them, and what's important to you as a business. It can be tough to figure out what to include when you need to explain everything about your company in one page. 

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Topics: Branding

Step by Step to Claiming Your Google My Business

Posted by Danielle McCollum on September 14, 2020 at 8:00 AM

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

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Topics: Digital Marketing

How to Identify Your Brand's Story

Posted by Mark Zimmer on September 10, 2020 at 8:00 AM

In today's over-saturated market, your business can no longer afford to throw statistics, testimonials, or facts at your audience. Your company needs to pull at your consumer's heartstrings and engage on a much deeper level. Brand storytelling can help make this happen. Research shows that 55% of consumers are more likely to buy the product in the future if they love a brand’s story. Forty-four percent will end up sharing the information, and 15% will buy the product immediately. 

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Topics: Branding

Employee Spotlight: Get to know Kaylee Cole

Posted by Danielle McCollum on August 28, 2020 at 11:57 AM
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Topics: Team Zimmer

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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