Four States Small Business Blog

How to Create a Call-to-Action Button That Converts

Posted by Jeannette Royle on November 13, 2019 at 8:00 AM

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

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Topics: Marketing Strategy, Digital Marketing

The Best Radio Ads Have These 5 Things in Common

Posted by Pam Larimore on November 11, 2019 at 8:00 AM

When done well, radio ads can play a significant role in improving your bottom line.

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Topics: Radio Advertising

How to Build Brand Equity (and Why it Matters)

Posted by Kylie Davis on November 10, 2019 at 8:00 AM

Think for a moment about the impact of the name Porsche or Tiffany’s. 

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Topics: Marketing Strategy, Branding

How to Dominate Mental Real Estate with These 7 Tips

Posted by Brett James on November 8, 2019 at 8:00 AM

What is the most valuable property your company can hope to possess or control? Your physical assets may already be quite substantial. But what is crucial to your growth and development is your ability to dominate mental real estate.

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Topics: Marketing Strategy

Elevating Your Brand with BrandsFormation Fall 2019

Posted by Pam Larimore on November 4, 2019 at 2:00 PM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

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Topics: BrandsFormation

The Value of Setting SMART Advertising Goals

Posted by Kent Huff on October 24, 2019 at 8:00 AM

“A goal without a plan is just a wish”. To grow their organizations, brands need a roadmap. Imagine yourself daydreaming of a vacation in Colorado. If you do not have a roadmap in front of you to help you get there, you will make a lot of wrong turns in your effort to get across the country, and end up wasting a lot of time and energy.

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Topics: Marketing Strategy

Zimmer Cares: Boys & Girls Clubs of Southwest Missouri

Posted by Danielle McCollum on October 22, 2019 at 8:00 AM

Non-profit organizations are committed to serving and improving the local community, but marketing is often a major challenge. To help support their missions, the Zimmer Cares program provides free marketing services to one non-profit organization each quarter that was selected by Four States listeners. This allows the organizations, which often struggle to get their message out, to benefit from the power of the radio group's reach and advertising skill. Such a boost can make it easier for a non-profit to reach a larger group of listeners and increase community awareness.

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Topics: Zimmer Cares

Seven Small Business Advertising Ideas to Boost Your Results

Posted by Pam Larimore on September 30, 2019 at 8:00 AM

Your products and services are amazing, and your main goal as a small business is to make sure your potential customers know that too. Getting the word out has become a challenging endeavor as competitors crowd the marketplace, so what can you do to stand out? Rather than resorting to the same tactics that everyone else in your industry is using, why not try these secret small business advertising techniques instead? Here are seven fun and exciting ways to increase your advertising, boost your results, and increase sales:

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Topics: Radio Advertising, Marketing Strategy

How to Maximize Your Advertising Budget in 5 Easy Steps

Posted by Kylie Davis on September 26, 2019 at 8:00 AM

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

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Topics: Marketing ROI

5 Unique Advantages of Radio Advertising

Posted by Brett James on September 24, 2019 at 8:00 AM

Radio is alive and well, and it's an effective advertising medium that offers advantages that others fail to provide. When you choose radio advertising, you can directly engage with your target audience when they are most receptive. And, you can run your ads and achieve excellent results in far less time. The following benefits of radio advertising will help you achieve exceptional results.

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Topics: Radio Advertising

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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