Four States Small Business Blog

4 Ideas to Promote Your Joplin Elective Procedure Practice

Posted by Kylie Davis on March 23, 2018 at 8:00 AM

Marketing for a medical practice already has unique challenges compared to other industries, but elective procedure marketing comes with other hurdles all its own. For one thing, these procedures are typically expensive and payment is usually out of pocket. For another, there’s often social stigma to overcome when patients are considering their options.

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Topics: Health/Medical

4 Ways to Use Radio Advertising to Attract New Dental Patients

Posted by Pam Larimore on March 15, 2018 at 8:00 AM

Dental practices have a long list of priorities, including serving current patients, navigating ever-changing insurance policies, adhering to ethical and regulatory codes, and staying on top of the latest trends and tools. Unfortunately, marketing usually isn’t very high on that list. However, it’s crucial to have a strategy in place, especially if you’re looking to expand your practice.

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Topics: Health/Medical

Winter is Coming—4 Tips to Reach New Patients

Posted by Chad Elliot on October 25, 2017 at 8:00 AM

Winter is a great time to attract new patients to your practice. People tend to become more mindful of health issues in the winter because of concerns about the flu and the increase in colds. Your brand can stand out from the competition by letting people know you care about them and that your practice wants to help them and their families stay healthy during cold weather. In this post, we’ve put together 4 tips to help you reach new patients with your marketing for winter.

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Topics: Marketing Strategy, Advertising Creative, Health/Medical

How Your Hospital Can Use Radio to Boost Marketing ROI

Posted by Chad Elliot on September 21, 2017 at 8:00 AM

When it comes to marketing healthcare, radio might not be the first thing that comes to mind. However, 2017 is a great year for healthcare brands, practitioners, and hospitals to consider marketing themselves on the radio.

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Topics: Radio Advertising, Marketing Strategy, Health/Medical

5 Steps to Help Your Specialty Surgery Center Stand Out

Posted by Pam Larimore on August 14, 2017 at 8:00 AM

Many of the same rules of marketing any business also apply to marketing your specialty surgery center. These include identifying your target audience, developing clear messaging, and providing potential clients with relevant and useful information. There are some differences, however. In this post, we provide 5 steps to specialty surgery center marketing that are specific to the healthcare business.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

9 Tips to Attract New Dental Patients

Posted by Mark Zimmer on July 27, 2017 at 8:00 AM

Growing your dental practice can be challenging. The American Dental Association notes that, in the last 15 years, the number of adults seeking dental care has dropped. But bringing new patients through the door is essential to increasing production and replacing patients who, for whatever reason, have left your practice. We’ve put together 9 tips to attract new dental patients.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

Engaging Today’s Patients: 8 Healthcare Marketing Tips

Posted by Pam Larimore on July 21, 2017 at 8:00 AM

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure more high-margin procedures while building your reputation to become a community health leader. In today’s post, we’ll take a look at some of the ways you can leverage marketing to improve healthcare patient engagement.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

8 Hospital Marketing Trends Worth Examining

Posted by Mark Zimmer on June 15, 2017 at 9:00 AM

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Joplin Market, Health/Medical

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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