In a recent post, we shared questions to ask to determine if your digital marketing is working or not. If you’ve had trouble answering those questions or you’re dissatisfied with the answers you came up with, there are a number of potential factors that could be at play.
6 Reasons Your Digital Marketing Might Not Be Working
Topics: Integrated Marketing, Digital Marketing
Is Your Digital Marketing Really Working? 9 Questions to Find Out
Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.
Topics: Integrated Marketing, Marketing ROI, Digital Marketing
Part 2 of 3: Key Ingredients for Small Business Success
Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.
Topics: Integrated Marketing, Marketing Strategy, Website Design
There are more than 63,000 searches per second on Google. Your business should be among those searched for, and radio can help make that happen.
Topics: Integrated Marketing, Radio Advertising
Tips for Your Brand Facebook Posts this Holiday Season
Tis the season for all things holiday, from spending time with friends and family and searching for the perfect gifts, to putting the perfect touch on your holiday season Facebook posts and marketing. We know the holidays can be busy and somewhat stressful, but if you follow these tips for your brand Facebook posts, you’ll be sure to stand out from the crowd throughout the holidays!
Topics: Integrated Marketing, Marketing Strategy, Social Media
Social media marketing has become an important driver of brand awareness and customer engagement, as well as an efficient way to share content. A Hubspot survey indicated that 92% of marketers believe their social media marketing has increased exposure and 80% believe it has increased customer traffic. Global leaders in audience engagement technology, such as Futuri Media, have embraced the importance of social media marketing as a part of their client solutions services. Brands are benefitting from the unique opportunities provided by social media marketing as part of an integrated approach to reach new customers and increase engagement.
Topics: Integrated Marketing, Social Media
Business Spotlight: Allied Restaurant Supply's New Website
Topics: Integrated Marketing
Does Your Restaurant's Website Include These 4 Things?
If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.
Topics: Small Business Resources, Integrated Marketing, Marketing Strategy, Restaurants
3 Reasons Why Local Politicians Need Great Websites
A big challenge for any local politician is staying in touch with the community. You gained their support to get elected, but now that you’re in office, it’s not possible for you to go out and shake each and every hand like when you were on the campaign trail.
Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Government
How to Get New Visitors to Your Casino, and Keep Them Coming Back
There’s something fun and exhilarating about visiting a casino for Americans. In fact, Americans spend much more on casino visits than they do on movie visits, and an annual $59 billion dollars are spent at casinos across the country.
Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Casinos