Four States Small Business Blog

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

This view holds that traditional marketing is noted for its focus on product, price, place, and promotion -- the 4Ps.  These 4Ps were designed to guide marketers as they developed strategies for growth.  Some marketers are suggesting that the 4Ps be expanded to include other factors such as process and people to make the traditional 4Ps fit into a digital marketing strategy.

Do you know how to reliably get traffic? 

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

Putting all of your eggs in one basket can be a costly mistake for advertisers if you lack proper strategy and focus. For example, some might think all they need is traditional. Maybe radio or TV has worked before, so why complicate things by adding digital to the mix? But in reality adding digital could mean updating your website and making sure you’re following SEO best practices. On the other hand, younger marketers who gravitate primarily towards digital (it’s what they know!) are missing out on traditional opportunities.

In a recent post, we shared questions to ask to determine if your digital marketing is working or not. If you’ve had trouble answering those questions or you’re dissatisfied with the answers you came up with, there are a number of potential factors that could be at play.

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.