Four States Small Business Blog

A decade ago, many websites were viewed from laptop or desktop computers. But as the smartphone became more popular, web designers began seeing the need for mobile-friendly versions of their websites. Today the transition to a smartphone-dominated internet is complete. The websites Zimmer Marketing hosts receive about 90% mobile visits. That means rather than creating mobile versions of a website designed with desktop users in mind, it is now essential to prioritize smartphone users with mobile-first web design. This week, we'll discuss the best reasons for embracing mobile-first web design. 

Topics: Website Design

As a small business owner, you may be familiar with the   Americans with Disabilities ACT (ADA)  relating to certain aspects of your business, such as wheelchair accessibility. But did you know that the ADA also sets requirements for your website to protect those with disabilities? It's true, and as more business moves online, ensuring your company website complies with all ADA web guidelines is essential. 

Topics: Website Design, E-commerce

At Zimmer Marketing, we're always pushing boundaries to serve businesses' marketing needs better. One way our web team has been doing that recently is with cybernetically enhanced web apps powered by SvelteKit. Svelte websites allow for a faster, more interactive, and more engaging user experience, resulting in better marketing results for our clients. Below, we'll explain why Svelte can revolutionize business websites for the better. 

Topics: Website Design

There is no doubt that video marketing is on the upswing, with more companies turning to the medium to drive brand growth than ever. Why is that? There are many reasons, not least of which are the ever-increasing opportunities for distribution. This week, we'll look at four reasons we believe video marketing can positively impact your brand growth.  

Topics: Digital Marketing, Branding

Continuing with the   series on blogging that we started last week, we'll be digging deeper into organic search versus paid search. Understanding the differences between these two methods for web growth will be key to your company's success online. So, let's compare the differences between them. 

Topics: Marketing ROI, Digital Marketing