Four States Small Business Blog

When warm weather hits and people’s activities change, radio listening habits change, too. Overall, this change manifests itself by boosting listening share for certain formats. For example, the summer of 2016 saw an increase of more than 5% for the classic rock format, while the two previous summers saw increases of approximately 10% for the classic hits format. However, increases in particular formats vary by audience segment. For the 25 to 54 age group, country is a summer preference.

When it comes to successfully promoting your casino through radio advertising, you’ll need more than a stroke of luck to beat the house and hit the jackpot. Here are six tips you can follow to ensure your casino marketing is effective, reaches your target audience, and increases your sales.

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

Your sales cycle is the period of time from the identification of a lead until you close the sale. Sales cycles vary considerably among different types of businesses, products, and services. Understanding your sales cycle provides a view of the customer’s journey, or buying funnel, and can help you plan your marketing in a way that is both effective and realistic.

Successful marketing ROI doesn’t come with the press of a button or the flip of a switch. It requires careful and strategic planning. It also requires setting realistic marketing ROI expectations that enable you to properly plan and evaluate your campaigns. We’ve written this article to be a quick and simple reference to help you ensure your marketing ROI expectations are realistic and achievable. This should help you better evaluate your marketing strategy and goals.

Advertising is one of the keys to making your new business a success. Building brand awareness, establishing trust, attracting new customers, and encouraging repeat sales are just a few of the benefits of a well-planned and effective advertising strategy. To maximize success, it’s important to spend your budget wisely, ensure you have a solid branding plan, and be well-informed about your industry and the market. We’ve put together a list of 10 questions to ask yourself before you advertise your new business.

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

Marketing has evolved, and law firm marketing is no exception. Branding is critical to distinguish your firm from your competition and increase the likelihood that when someone needs your services, they will turn to you. Here are some marketing tips for law firms to guide you in developing a marketing strategy that works.

The digital world is constantly evolving, and customers are evolving right along with it. Devices are getting smarter and helping customers make smarter decisions. For brands to compete, their marketing strategies must reflect the evolving ways in which customers receive information and make purchasing decisions. Here we take a look at how this evolution affects roofing company advertising.

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.