Four States Small Business Blog

Effective brand messaging is important for any business, but for roofing companies, in particular, how you market your company includes addressing some unique characteristics of your business. For example, if your company is involved primarily in construction projects, your branding efforts will be different than if your company focuses mostly on residential roofing. We’ve put together a list of 8 questions to help you determine if your roofing company’s brand messaging is working for you or against you.

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

Marketing your home improvement business can sometimes be a challenge. As a home improvement business owner, you’re often out of the office and can’t always dedicate a lot of time on your marketing strategy. In addition, using precious resources wisely is always a concern. We’ve put together some tips for home improvement marketing that will save you both time and money.

A successful advertising campaign requires a number of necessary elements to work in concert, but one that should never be overlooked is frequency. It’s the piece that brings your other elements together to truly influence your customers. There’s solid science behind why it works, but using frequency in advertising is also an art. Today’s post will offer a thorough overview of the art and science behind this incredibly important element.

You know that your customers listen to local radio. You know that you want to advertise on radio to keep your business top of mind so when customers need your product or service, they think of your business first. But there’s just one question: How much should I be paying for radio advertising?

Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.

This may be the point in the year when you and your marketing team are taking a look back at the marketing efforts of 2016 and evaluating what exactly it cost your company. Or, if you’re a new business owner, you may be determining what kind of expenditure you’ll need to make to start advertising. Either way, there’s something important you need to remember to do: view marketing as an investment. Quite simply, marketing isn’t something that’s merely nice to have or a good idea that you can get to later, and the costs associated should never be considered without the ultimate impact it has on your bottom line.

Invariably, what decision makers are looking for when evaluating any spending is results, and it’s no different when considering a marketing budget. Results are the only thing that matter when you get to the bottom line. In today’s article, we’ll touch on why you should be planning your marketing budget to get results, as well as help you put those results into perspective so that your marketing budget doesn’t get wasted.

As far as music formats go, country stations have some of the most loyal listeners. This is especially true in the Four State Area, where country music reigns supreme.