Four States Small Business Blog

How Radio and Digital Marketing Work Together

Posted by Jeannette Royle on March 7, 2023 at 7:00 AM
Radio has long been a staple of successful marketing campaigns, but there are an ever-growing number of ways to reach audiences with your messaging through digital marketing. That raises the question,   How should I allocate my marketing budget between radio and new digital channels? The short answer is that traditional marketing media, such as radio, works well with digital as part of a multi-channel marketing campaign. So, it's almost always best to use a blend. Below, we'll explain how best to balance radio and digital marketing.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

What is Inbound Marketing?

Posted by Kylie Davis on January 10, 2023 at 8:10 AM
As we've discussed on this blog, numerous tools, such as the   SWOT analysis, can help you visualize, plan, and hone your business's strategy and tactics. This week, we'll be looking at yet another way of looking at your business to increase sales and retain customers: inbound marketing. Inbound marketing is a perfect tool for synchronizing all parts of your business for growth.

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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

4 Reasons to Promote Your Brand with Video Marketing in 2023

Posted by Jason Dittmer on November 15, 2022 at 7:00 AM
There is no doubt that video marketing is on the upswing, with more companies turning to the medium to drive brand growth than ever. Why is that? There are many reasons, not least of which are the ever-increasing opportunities for distribution. This week, we'll look at four reasons we believe video marketing can positively impact your brand growth.  

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Topics: Digital Marketing, Branding

Ad-Based Streaming Continues to Grow In 2022

Posted by Brett James on September 27, 2022 at 7:00 AM
As shifts away from traditional viewing habits continue, we wanted to check in on recent trends in the streaming market. For small businesses, it's a constant effort to look for advertising platforms that offer the best value for marketing budgets. Ad-based streaming services are some of the more attractive options currently available. So how are ad-based streaming services fairing in 2022?

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Topics: Marketing ROI, Digital Marketing

Get Clarity on Your Business Growth Plan at BrandKamp Fall 2022

Posted by Brett James on September 13, 2022 at 7:00 AM
In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

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Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

Does Your Marketing Plan Include OTT Video Ads?

Posted by Danielle McCollum on August 23, 2022 at 7:00 AM
Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

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Topics: Digital Marketing

How To Supercharge Your Paid Search Campaign with Negative Keywords

Posted by Kylie Davis on August 2, 2022 at 7:00 AM
We've recently addressed   how organic search should be a priority in your online growth strategy. But there's no doubt that paid search campaigns are important in your plan to increase web traffic. That raises the question, "How can I run an effective paid search campaign?" There are many answers to that question, but negative keywords are some of the lesser-known keys to paid search campaigns. Let's dig in if you're ready to improve your search engine marketing game. 

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Topics: Digital Marketing

Blogging V. Paid Search | Build Your Organic Traffic

Posted by Jason Dittmer on July 19, 2022 at 7:00 AM
Continuing with the   series on blogging that we started last week, we'll be digging deeper into organic search versus paid search. Understanding the differences between these two methods for web growth will be key to your company's success online. So, let's compare the differences between them. 

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Topics: Marketing ROI, Digital Marketing

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Is Your Business Using Email Marketing to Grow?

Posted by Pam Larimore on April 12, 2022 at 7:00 AM
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Topics: Integrated Marketing, Marketing Strategy, Digital Marketing