Four States Small Business Blog

Chad Elliot

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Pros and Cons of Working with a Digital Advertising Agency

Posted by Chad Elliot on May 24, 2019 at 8:00 AM

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

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Topics: Marketing Strategy, Digital Marketing

6 Things That Will Determine Your Radio Advertising Costs

Posted by Chad Elliot on May 6, 2019 at 8:00 AM

As every business has unique marketing needs, radio advertising costs can vary quite a bit. A simple Google search of “radio advertising costs” will provide broad ranges, like $200 - $5,000 per week, which isn’t very helpful when planning your advertising budget.

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Topics: Radio Advertising, Marketing Strategy

10 Ways Restaurants Can Use Local Radio

Posted by Chad Elliot on April 25, 2019 at 8:00 AM

Competition in the restaurant industry can be quite intense. That’s why finding ways to stand out from the crowd and build continual awareness of your restaurant is essential. Local radio can help.

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Topics: Radio Advertising, Marketing Strategy

How Location-Based Targeting Can Boost Store Traffic

Posted by Chad Elliot on April 18, 2019 at 8:00 AM

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

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Topics: Marketing Strategy, Digital Marketing

Zimmer Cares: Community Non-Profit Spotlight -Fostering Hope

Posted by Chad Elliot on April 3, 2019 at 8:00 AM

Zimmer Cares proudly supports Fostering Hope in the work they do in supporting children and families participating in the local foster care community. Fostering Hope is an organization that lives up to their name, which is just one reason they were voted a Zimmer Cares 2019 winner.

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Topics: Zimmer Cares

Team Zimmer: Randy Brooks on KIX 102.5 received recognition as one of the best PDs in America!

Posted by Chad Elliot on March 28, 2019 at 8:00 AM

Every year, the radio industry's premiere magazine – Radio Ink – ranks America's top 30 program directors in the Country format. This year, Zimmer Radio's own Randy Brooks made the list thanks to his hard work and dedication to KIX 102.5 listeners. Since there are hundreds of country stations, this puts him into a very exclusive group. Here is more about Randy and how he was able to surpass all of the competition to make this list:

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Topics: Team Zimmer

Radio and Search: A Winning Combination

Posted by Chad Elliot on March 14, 2019 at 8:00 AM

With 3.5 billion Google queries being made each day, search engines are critical to the customer journey. Savvy, empowered customers use search engines like Google and Bing to find and research the products and services they ultimately purchase.

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Topics: Radio Advertising, Marketing Strategy

Celebrating MJ's 10 Year Anniversary

Posted by Chad Elliot on March 12, 2019 at 8:00 AM

A business can only be successful if it has the right team members. These are loyal, hardworking people who are committed to doing their part to create great results. They also remain with the company long enough to truly master their jobs so that they are both effective and efficient.

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Topics: Team Zimmer

Our Jingle Workshops Make It Easy to Create a Jingle for Your Business

Posted by Chad Elliot on February 8, 2019 at 8:00 AM

Advertising jingles are short pieces of music that are associated with a specific brand, product, or company. The best ones are as memorable as good logos, and people can recall them for years - or even decades - after a campaign that features them. Coming up with a good one, however, can be hard for those who don't have the skills or practice to do it. To help with this challenge, we offer Jingle Workshops.

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Topics: Jingles, Jingle Workshop

Why Employer Branding is Key to Recruiting Top Talent

Posted by Chad Elliot on January 4, 2019 at 8:00 AM

Attracting top talent can be challenging, and with today's low unemployment rate, the competition is high. Fortunately, employer branding can help your company stand out as a good place to work and improve your chances of attracting the best candidates.

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Topics: Recruitment

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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