Four States Small Business Blog

Chad Elliot

Find me on:

Recent Posts

What Are The Best Sources of Recruitment during COVID?

Posted by Chad Elliot on July 15, 2020 at 8:00 AM

In order to maintain your competitive advantage, your business needs high-quality team members with the skills necessary to help boost your position and improve your standing. As a result, you need to put your recruitment efforts into the avenues that are going to bring you the best results for your business. You don't just want employees for the sake of filling open roles; instead, you want to recruit top talent who can advance your business, create opportunities for innovation, and help you continue to build your position in the industry. Just what are the best avenues for recruitment? Consider some of these options. 

Read More

Topics: Recruitment

Is digital marketing better than traditional marketing?

Posted by Chad Elliot on April 15, 2020 at 8:00 AM

If you are researching the best advertising method for your company, you may have seen arguments that promote digital marketing.  Many articles claim that digital marketing is a better way to advertise because it is cheaper than traditional marketing and provides more measurables.  

Read More

Topics: Radio Advertising, Marketing Strategy, Digital Marketing

Should I use Google Ads in my marketing strategy?

Posted by Chad Elliot on February 26, 2020 at 8:00 AM

The popularity of Google for search has made Google Ads the default choice of some marketers for digital marketing. According to, Google's share of the search engine market held steady at 92% in 2019. Google has helped drive up the desirability of advertising on its applications through new initiatives like local service ads (LSA), "Google Guaranteed" badges, and Google My Business (GMB) profiles in addition to the original Google AdWords program. But is Google Ads a comprehensive marketing strategy? Even though Google Ads is used by about 35% of all websites, its effectiveness depends on the need of a customer for a product or service. While Google Ads can capture a customer who has an immediate need, it may not be the optimal advertising channel for those who are not actively seeking a solution. In fact, comparing it with radio, social media, and video advertising, and even simple Search Engine Optimization (SEO) indicates that Google Ads is not necessarily the channel with the best ROI.

Read More

Topics: Advertising

How Do Brands Measure ROI from Radio Advertising?

Posted by Chad Elliot on February 5, 2020 at 8:00 AM

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

Read More

Topics: Radio Advertising, Marketing ROI

What is digital advertising?

Posted by Chad Elliot on December 31, 2019 at 8:00 AM

Considering that over half of the global population, and about 90 percent of people in North America, have access to the internet, it is clear why digital advertising has become such an important factor in modern marketing. This form of advertising is also highly effective, as brands make an average of $2 in revenue for every $1 they spend in Google Ads.

Read More

Topics: Digital Marketing

Zimmer Joplin Receives Multiple Station Awards for Excellence

Posted by Chad Elliot on November 27, 2019 at 8:00 AM

Zimmer Marketing. recently won several notable awards presented by the Kansas Association for Broadcasters. These awards highlight the accomplishments of this station, as well as its ongoing commitment to excellence.

Read More

Topics: Team Zimmer

5 Things You Need in Your Recruitment Marketing Strategy

Posted by Chad Elliot on November 15, 2019 at 8:00 AM

When it comes to making a new hire, you want to find the best possible candidate. You want an employee who not only has the experience and expertise to do their job well, but also one that fits with the rest of the team and thrives within the unit. Just making posts on job boards and other minimalist tactics just are not enough to find this superior candidate.

Read More

Topics: Recruitment

How to Plan Your First Radio Marketing Campaign

Posted by Chad Elliot on September 13, 2019 at 8:00 AM

As a business owner, advertising should be an integral part of your overall marketing strategy. If you’re reading this post, chances are you’re thinking about your first radio marketing campaign. Doing anything for the first time can be scary, but these key steps can help you prepare and decide what you want to accomplish when launching your first radio marketing campaign.

Read More

Topics: Radio Advertising

6 Clear Signs of Successful Business Branding

Posted by Chad Elliot on August 30, 2019 at 8:00 AM


Read More

Topics: Marketing Strategy

Zimmer Cares: Community Non-Profit Spotlight-Watered Gardens

Posted by Chad Elliot on August 1, 2019 at 8:00 AM

At Zimmer, we recognize the hard work and passion non-profit organizations invest into the local community. They work tirelessly to serve others and to improve the lives of those in need. Through our Zimmer Cares program, we aim to highlight their efforts and help further their mission by donating $50,000 of free radio advertising to a nonprofit organization each quarter. 

Read More

Topics: Zimmer Cares