Four States Small Business Blog

Interested in radio advertising in the Pittsburg, Kansas market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Pittsburg market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Pittsburg, Kansas.

Interested in radio advertising in the Joplin, Missouri market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Joplin market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Joplin, Missouri.

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

SEO is in a constant state of flux, as just about any digital marketing expert can attest. Google's algorithm for SEO rankings changes on a frequent basis, and new trends emerge almost daily. 

We partner with our business clients to help them reach their objectives. With over 60 years of experience, our firm has helped numerous companies change their course of business in unimaginably positive ways. Please allow us to lend our marketing expertise to your business acumen, and together we will grow your business today and far into the future.

Responsive website design is all about making sure your business website looks perfect on all electronic devices, including desktops, tablets, and smartphones. It's also about maximizing the speed of your website on all devices and making it incredibly easy to use for all users.

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.