Four States Small Business Blog

Marketing for a medical practice already has unique challenges compared to other industries, but elective procedure marketing comes with other hurdles all its own. For one thing, these procedures are typically expensive and payment is usually out of pocket. For another, there’s often social stigma to overcome when patients are considering their options.

Auto repair shops face a lot of complex marketing issues. For starters, competition is fierce, customer loyalty is critical, and winning trust takes time. On top of that, horror stories about unscrupulous mechanics have contributed to an environment of distrust — and social media has made sharing those horror stories even easier.

Everyone understands the power of word of mouth. Your friend recommends a great brand, a family member tells you about a horrible experience with a company, or a coworker shares an awesome — or awful — customer service call. A recommendation from a friend can make a lasting impression greater than any advertisement.

As the trend toward social responsibility has grown, brands are discovering that consumers expect them to demonstrate a desire to make the world a better place. A Cone Cause Evolution Survey indicated that, when price and quality are equal, 87% of consumers would switch to a brand that supports a cause. In addition, 95% of college students say they are more likely to pay attention to an ad that promotes a brand’s partnership with a particular cause. Such a partnership can be a win-win, benefitting both the brand and the cause with increased exposure and awareness.

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.

For roofing companies to be successful in the competitive Joplin market, it’s more important than ever to find ways to make your company stand out. Building trust among consumers and managing your online reputation are essential. We’ve put together three important advertising tips for roofers that will help you make good decisions about your Joplin marketing strategy.

Creating a brand for your law firm is essential for an effective legal marketing plan that connects with your target audience and increases ROI. Your branding is an external expression of how you position your law firm and distinguish it from the competition. To increase ROI, all the elements of your branding must be meaningful to your target audience, and the personality of your firm should be reflected in your brand voice, logo, tagline, and other parts of your branding strategy. In this post, we discuss how to use the power of branding to increase ROI for your law firm.

It’s summer! You know what that means. Warm weather, vacations, and family activities — in other words, changes in consumer trends. Businesses need to respond to these changing trends to stay focused on what their target audience is doing during the summer. To help you do that, we’ve made a list of 5 consumer trends to consider for your summer marketing strategy.

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.