Four States Small Business Blog

Each new season of life features its own unique milestones and events. Perhaps the most important ones involve the various decisions everyone must make as they get older.

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

How amazing would it be if your advertisements traveled throughout the internet, seeking out people who recently visited your website? Letting them know that the special product or service that they recently reviewed was now on sale, or was running low on inventory? This may seem like a far-future functionality that sounds cool but isn't available. For marketers -- it's just called retargeting or remarketing, and we do it every day. This relatively new feature allows you to wrangle those individuals who didn't quite make it to the finish line on their purchase back into the fold, and back into a measurable customer journey. Retargeting is perhaps the best way to help prospects walk through the entirely convoluted sales process, as each lead may interact with your business in a slightly different way. Retargeting allows you to reach out with the most relevant message to a prospect who is already engaged, making your advertising dollars work harder and smarter! See how you can use retargeting to boomerang new customers straight back to your website.

In today’s digital age where information is readily available at our fingertips, consumers are accustomed to researching businesses before visiting them. Whether it’s reading hotel reviews online before booking a vacation or asking friends and coworkers to recommend an attorney, accountant, or financial advisor, people want to learn about other customers’ experiences.

Have you stopped to think about what makes your law firm unique and how you stand out from the competition? Most businesses are exceptional at doing their daily tasks but may be a bit lacking when it comes to telling their brand story. Each organization is valuable in a different way to current and prospective clients, but are you effectively communicating that information? When you find what lifts your business above being a commodity, you may have discovered your difference maker.

It’s hard to believe, but there are still some advertisers out there who think radio advertising is not effective. But consider this:  For the consumer, radio is a free resource. So, it should come as no surprise that, according to Nielsen, more Americans (93%) listen to broadcast radio each week than tune in to TV or use a smartphone, tablet, or computer. What’s more, contrary to what some believe, radio advertising is effective for more than awareness campaigns. Radio is a proven tool for any marketing campaign and can help you reach all of your marketing goals.

Good fishermen don’t just choose any random spot to cast their line. Instead, they go where fish are known to swim and understand how the fish behave so they can choose the perfect spot to cast their line. The catch isn’t guaranteed, but they’ve optimized their chances.

Welcome to the fourth edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

Radio remains one of the best formats for targeted mass reach. According to Nielsen, radio reaches 93% of U.S. adults each week, more than any other platform. And it does so throughout the day, across every demographic.

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.