Four States Small Business Blog

Marketing has evolved, and law firm marketing is no exception. Branding is critical to distinguish your firm from your competition and increase the likelihood that when someone needs your services, they will turn to you. Here are some marketing tips for law firms to guide you in developing a marketing strategy that works.

Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.

The digital world is constantly evolving, and customers are evolving right along with it. Devices are getting smarter and helping customers make smarter decisions. For brands to compete, their marketing strategies must reflect the evolving ways in which customers receive information and make purchasing decisions. Here we take a look at how this evolution affects roofing company advertising.

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

Branding through marketing is critical for every business, even when that business is a law firm. After all, while clients are probably already a qualified lead by the time they approach your firm, branding is why they know about your firm to begin with. Even so, you’ve studied to win in the courtroom, not the marketplace, and law firm branding may seem outside your wheelhouse. That’s why we’ve put together a list of twelve do’s and don’ts to help you start branding your law firm effectively.

During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.