“You get what you pay for.” We’ve all heard that saying. Often, it turns out to be true. When it comes to radio spots, it’s almost always true. All radio ads are not created equal. The cheapest rate is not always the best way to go.
When Radio Is and Isn't a Commodity, and Why Every Radio Station Spot Isn't Created Equal
Topics: Radio Advertising
How to Combat Low Trafficked Business Locations with Radio Advertising
For businesses located on a major road or in a busy shopping center, certain types of advertising work great. For example, a billboard alerting motorists that your restaurant is just ahead is a good way to advertise to hungry travelers. But if your business is located off the beaten path, you need to find successful advertising tactics to get customers in the door. A great way to do that is to drive traffic to your business with radio advertising, which has a proven track record of success.
Topics: Radio Advertising
7 Parts to a Brand Strategy That You Need to Address Before Advertising
When developing a new brand, there’s so much to juggle that it can be all too easy to focus on short-term needs at the cost of long-term goals. Perspective is important when developing something as critical as advertising, and that’s why you need to focus on brand strategy first. In today’s post, we’ll discuss the seven core aspects to a brand strategy that should be addressed.
How to Use Radio to Effectively Boost Your Digital Marketing ROI
Digital marketing is a valuable tool for businesses of all types and sizes. That’s because the internet plays a crucial role in how people make their purchasing decisions. In fact, 81 percent of consumers today conduct online research before buying a product or service.
Topics: Radio Advertising, Marketing ROI, Digital Marketing
10 Reasons You Should Choose Zimmer Radio Stations Over the Other Guys
When you are buying radio advertising in Joplin, you want a radio group who will partner with you to achieve success, who helps you craft a unique message, and who can reach more listeners than anyone else. At Zimmer Radio, Inc., we have the tools and experience you need for a successful radio advertising campaign.
Topics: Small Business Resources, Radio Advertising, Marketing Strategy
Digging Into the Loyalty of Rock Format Radio Listeners, and Why This Matters to Advertisers
The types of music people love, and the radio stations they listen to, usually say a lot about their demographic qualities and overall consumer preferences. That’s why radio advertising is so unique. It gives businesses the chance to access segmented audiences by targeting certain radio station formats and the listeners they tend to attract.
Topics: Radio Advertising, Marketing Strategy
How the Desire for Instant Gratification is Hurting Your Advertising Results
It’s not hard to recognize that we live in an instant gratification world. From fast food to movies on demand, we’ve become accustomed to rapid response. Kissmetrics, an internet data company, reports that 47% of consumers expect a website to load in under 2 seconds and 40% will abandon a website if it takes longer than 3 seconds to load. For some consumers, two-day shipping for online orders is too long; they desire click-and-collect services that allow them to order online and pick up their items the same day.
Topics: Marketing Strategy, Marketing ROI, Consumer Behavior
How Long Will It Take to See Results from Your Advertising? And Other Important Marketing ROI Questions Answered
The desire for instant gratification is often part and parcel of human nature, whether you’re looking at the world as a customer or as a business owner or marketer. As the path to purchase fragments, and micro moments and personalization become more important, immediate gratification becomes easier for the customer. However, as tempting as it is to look at marketing ROI in the same way, business owners need to remember that advertising is an investment, and advertising success and brand development take time to achieve.
Topics: Radio Advertising, Marketing ROI
Understanding the Differences Between Ear and Eye Advertising
In 1983, Advertising Age magazine published an article in which the authors cited evidence that consumers prefer ear-oriented messaging as compared with eye-oriented messaging. Speech is the primary form of communication for human beings, and for advertisers, this fact holds significant implications. It means that advertising for the ear is more effective than print advertising that’s designed to be received by the eye.
Topics: Radio Advertising, Advertising Creative
You Get What You Pay For: Why the Cheapest Isn't Always the Best Option When it Comes to Advertising
In business, every dollar spent counts against the bottom line. While owners and managers alike look for ways to pinch every penny they can, they tend to avoid skimping on important investments that offer growth opportunities. Unfortunately, many businesses don't look at advertising and marketing as an investment and don’t realize how important reaching customers with advertising is to increase sales and company growth. Price shopping advertising opportunities only to take advantage of your cheapest option can hurt your bottom line. In today's blog post, we'll discuss four major reasons for why cheaper isn't better, and why you should be hiring trained professionals that are willing to not only invest in themselves, but also in their product.
Topics: Radio Advertising, Joplin Market