Four States Small Business Blog

Mark Zimmer

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Recent Posts

Does Radio Work? Are You Joplin Famous?

Posted by Mark Zimmer on June 8, 2021 at 7:24 AM
Have you ever wondered whether radio advertising will work for your business? The good news is that radio advertising is budget-friendly and effective. With a good strategy and some consistency, you can make your business and brand Joplin famous. Start your journey toward radio branding excellence today with this guide.
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Topics: Radio Advertising, Jingles, Branding

How to Choose the Website Builder That's Right for You

Posted by Mark Zimmer on May 11, 2021 at 7:15 AM

Are you interested in getting a new website, but not sure where to start? The world of website building can be bewildering to navigate. But Zimmer Marketing is here to help. Below we’ll take a look at some of the options out there. You should be able to find the right service to match your website needs after reading through this blog. 

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Topics: Website Design

Political Advertising in Joplin, MO

Posted by Mark Zimmer on May 4, 2021 at 7:00 AM

Why Zimmer Marketing?

Getting your campaign’s message out can be difficult in this noisy and busy world. That’s why Zimmer Marketing is such a great choice to partner with your political campaign. We not only own six radio stations in the four-states, but we are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media, in order to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots, or a full campaign website, Zimmer Marketing reaches voters with your message.  
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Topics: Radio Advertising, Digital Marketing, Advertising

How to Make a Radio Ad with Impact

Posted by Mark Zimmer on April 13, 2021 at 7:15 AM

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

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Topics: Radio Advertising

What are the Top SEO Tools for 2021

Posted by Mark Zimmer on January 27, 2021 at 8:00 AM

If you've been looking for the best SEO tools without success, your misery ends here! As you may know, SEO keeps evolving, and keeping updated with the latest developments can be challenging. But it's worth the sweat because a whopping 70-80% of organic search users only focus on the organic results, ignoring the sponsored listings.

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Topics: Website Design

How to Identify Your Brand's Story

Posted by Mark Zimmer on September 10, 2020 at 8:00 AM

In today's over-saturated market, your business can no longer afford to throw statistics, testimonials, or facts at your audience. Your company needs to pull at your consumer's heartstrings and engage on a much deeper level. Brand storytelling can help make this happen. Research shows that 55% of consumers are more likely to buy the product in the future if they love a brand’s story. Forty-four percent will end up sharing the information, and 15% will buy the product immediately. 

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Topics: Branding

What Are The Recruitment Best Practices?

Posted by Mark Zimmer on June 10, 2020 at 8:00 AM

Building strong best practices for recruitment is similar to building a strong sales pitch for potential customers. Your goals in both scenarios are to attract the best candidates to come on board with your company and develop long-term alliances that benefit you both. 

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Topics: Recruitment

What are some great radio ads?

Posted by Mark Zimmer on January 8, 2020 at 8:00 AM

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

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Topics: Radio Advertising

The Importance of Brand Awareness (and How to Build It)

Posted by Mark Zimmer on December 12, 2019 at 8:00 AM

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

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Topics: Marketing Strategy

How to Understand the Difference Between Branding and Marketing

Posted by Mark Zimmer on December 4, 2019 at 8:00 AM

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

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Topics: Integrated Marketing, Branding