Four States Small Business Blog

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

If you've been looking for the best SEO tools without success, your misery ends here! As you may know, SEO keeps evolving, and keeping updated with the latest developments can be challenging. But it's worth the sweat because a whopping 70-80% of organic search users only focus on the organic results, ignoring the sponsored listings.

In today's over-saturated market, your business can no longer afford to throw statistics, testimonials, or facts at your audience. Your company needs to pull at your consumer's heartstrings and engage on a much deeper level. Brand storytelling can help make this happen. Research shows that 55% of consumers are more likely to buy the product in the future if they love a brand’s story. Forty-four percent will end up sharing the information, and 15% will buy the product immediately. 

Building strong best practices for recruitment is similar to building a strong sales pitch for potential customers. Your goals in both scenarios are to attract the best candidates to come on board with your company and develop long-term alliances that benefit you both. 

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

What is the most valuable property your company can hope to possess or control? Your physical assets may already be quite substantial. But what is crucial to your growth and development is your ability to dominate mental real estate.

Radio is alive and well, and it's an effective advertising medium that offers advantages that others fail to provide. When you choose radio advertising, you can directly engage with your target audience when they are most receptive. And, you can run your ads and achieve excellent results in far less time. The following benefits of radio advertising will help you achieve exceptional results.

When it comes to running a successful business, talent is everything. The people you select to run your operations greatly influences how well you can reach your goals. Finding and attracting the top talent in your industry can prove quite challenging, however. But you can make the hiring process much easier by using the digital and traditional marketing landscape to your advantage. With the right media mix, you can drive talented job candidates to your business with far less effort than ever before. Here’s how to get started.