Pam Larimore
Recent Posts
5 Things to Expect from a Local Marketing Partner
Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising
3 Benefits of Addressable GeoFencing with Direct Mail
When it comes to making your advertising dollars go further, Zimmer Marketing has you covered! Read on to learn more about 3 key benefits of Addressable GeoFencing with Direct Mail for your business.
Topics: Digital Marketing
How to Differentiate Your Brand with Storytelling
Thought leadership is a type of content marketing where you draw on your company's experience, passion, and talent to answer your target audience’s most critical questions. Simply put, thought leadership means you provide the best answers to your consumer's biggest questions.
Topics: Branding
How Much Should You Budget For Marketing In 2020?
Many company leaders tend to view a marketing budget as a discretionary item, liable to cuts as needed. However, such a viewpoint is ultimately self-defeating. The reality is that a marketing budget is an investment that can yield rich dividends in the near future and in the long term.
Topics: Marketing Strategy
The Best Radio Ads Have These 5 Things in Common
Topics: Radio Advertising
Elevating Your Brand with BrandsFormation Fall 2019
Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.
Topics: BrandsFormation
Seven Small Business Advertising Ideas to Boost Your Results
Your products and services are amazing, and your main goal as a small business is to make sure your potential customers know that too. Getting the word out has become a challenging endeavor as competitors crowd the marketplace, so what can you do to stand out? Rather than resorting to the same tactics that everyone else in your industry is using, why not try these secret small business advertising techniques instead? Here are seven fun and exciting ways to increase your advertising, boost your results, and increase sales:
Topics: Radio Advertising, Marketing Strategy
The Best 6 Digital Marketing Tools for Law Firm Marketing
More than one-third of potential clients start their search for an attorney online, making it imperative for law firms to have a strong digital presence. Not surprising, nearly 65% of law firms use a majority of their marketing budget to meet the current demand for robust online advertising.
Topics: Legal, Digital Marketing
Why Trust is Important When Choosing a Media Partner
Like most marketers, you likely invest a lot of time and money into running effective advertising campaigns. And if you hire a media partner to manage and execute those campaigns, it’s important to choose one that will protect your advertising investment.
Topics: Digital Marketing
7 Things to Expect From a Full-Service Marketing Agency
If your marketing plan doesn’t seem to be working well, it may be time for outside help. Many businesses turn to outside marketing agencies to help build new marketing plans or update their existing ones. If you are looking for help, a full-service agency is a better choice over one that specializes in a particular channel or tactic. A full-service marketing agency can handle everything from digital marketing and content creation to website development and advertising. This ensures your marketing message is cohesive and avoids problems with mixed signals.
Topics: Marketing Strategy