Four States Small Business Blog

Great branding is key in attracting clients, developing brand equity and fostering top-of-mind awareness. For small business owners, branding can be one of their biggest challenges. Attending a BrandsFormation workshop, however, can help businesses develop their brand and discover what sets them apart from the competition.

Shopping local provides far more benefits than a unique, personal experience. It supports the creation of local jobs, which in turn improves the local economy. It also helps promote a sense of community, as well as preserve the community itself. When customers shop local, they not only support the business, but also the people around it.

Today, we are highlighting one of the area's top local businesses: Henkle’s ACE Hardware. Even though ACE is a national brand, each branch is owned locally and provides all of the benefits of being a company that's right in town.

When it comes to legal marketing campaigns, leads are the driving force behind their success. Think about this - more leads usually mean more potential clients for your law firm. One way to reach a large pool of prospects is by using tools that have an expansive reach. That’s where radio comes in.

Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

Every generation gets a name, and the one that is just starting to enter the workforce is Generation Z. Born between 1995 and 2010, this generation includes 61 million people under the age of 23. It is estimated that by 2020, they will make up 20% of the workforce.

Digital marketing is a powerful tool for local retail stores. With more than four billion people around the world using the internet, this promotional tactic provides brick-and-mortar stores ample opportunity to reach their target audience and drive in-store traffic.

Think social media is just for teenagers? Think again. Social media usage continues to grow across all demographics. In fact, a staggering 3.1 billion people are active social media users in 2018 - that’s nearly half of the world’s total population! Not only that, but 11 new people start using social media every second, with the average American spending more than two hours per day on social media. Given these statistics, it should not come as a surprise that more companies are prioritizing social media as part of their marketing strategy.

According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.

When it comes down to it, advertising is simply the most effective way to communicate to today’s customers. Thoughtful, high-quality advertising offers customers insights into various brands  and the variety of products available to them. Giving customers the information they need allows them to make the best decisions for themselves, in terms of finding the best quality products and services at prices they can afford.

Since the 1950s, Zimmer Radio has been creating and broadcasting free entertainment in the Four State Area, but we don't stop there! Our marketing experts stay up-to-date on the latest tactics for reaching a broad spectrum of individuals in a variety of audience segments. We are always looking for new ways to help businesses grow in the digital age. Our in-house advertising firm, Zimmer Digital Solutions, is excited to announce that we are adding a wide range of advertising solutions to our digital tool belt.