Four States Small Business Blog

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

Direct mail is a tried and true advertising tactic that continues to generate a strong return on investment. When combined with geofencing, direct mail advertising can have an even higher rate of success. This strategic method of advertising allows businesses a better opportunity to get their brand in front of their ideal consumer directly. Are you ready to start enhancing your direct mail marketing strategy with geofencing? Here's what you need to know. 

An effective About Us page is incredibly important for your business. It's one of the first places consumers check when they want to know more about your business: who you are, what you can do for them, and what's important to you as a business. It can be tough to figure out what to include when you need to explain everything about your company in one page. 

Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.

In today's over-saturated market, your business can no longer afford to throw statistics, testimonials, or facts at your audience. Your company needs to pull at your consumer's heartstrings and engage on a much deeper level. Brand storytelling can help make this happen. Research shows that 55% of consumers are more likely to buy the product in the future if they love a brand’s story. Forty-four percent will end up sharing the information, and 15% will buy the product immediately. 

Thought leadership is a type of content marketing where you draw on your company's experience, passion, and talent to answer your target audience’s most critical questions. Simply put, thought leadership means you provide the best answers to your consumer's biggest questions. 

Even though many people confuse a brand story with a product story, they are, in fact, very different. In truth, a brand story is something much bigger. It is a cohesive narrative that encompasses the vibration set in motion by your brand. Unlike a product story, which is basically your company talking about your offerings, your brand story inspires so much more while enticing an emotional reaction from your consumers.

Today's job market is more competitive than ever due to the abundance of people seeking employment in a relatively slim job market. Since many workers are seeking new employment opportunities, now is the ideal time to revisit your company's recruitment and selection strategies. Top candidates often stay available for just 10 days before they get hired, and you want your business to be at the top of their list of places to work. Eighty percent of HR representatives note that branding can have a huge impact on a company’s ability to attract the right candidates. By including a few best hiring practices in your recruitment strategy, you can increase your ability to attract top talent to your open positions.