Four States Small Business Blog

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

Partnering in Hope

Posted by Brett James on February 23, 2021 at 8:00 AM

Kix 102.5 to Host 5th Annual Radiothon with St. Jude

St. Jude Children’s Research Hospital, Kix 102.5, and Zimmer Marketing will host the fifth annual Partner in Hope radiothon on February 25-26, 2021. We at Zimmer are passionate about St. Jude’s mission to cure diseases afflicting those in the dawn of life. We invite you to join us in helping St. Jude continue their excellent work. Become a Partner in Hope, and with your $19 per month gift, the doctors and staff at St. Jude will continue their mission to treat as many sick children as possible.

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Topics: Joplin Market, Team Zimmer

What are the Top SEO Tools for 2021

Posted by Mark Zimmer on January 27, 2021 at 8:00 AM

If you've been looking for the best SEO tools without success, your misery ends here! As you may know, SEO keeps evolving, and keeping updated with the latest developments can be challenging. But it's worth the sweat because a whopping 70-80% of organic search users only focus on the organic results, ignoring the sponsored listings.

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Topics: Website Design

How to Check and Improve Your Website Speed Through Your Web Host

Posted by Kylie Davis on January 12, 2021 at 8:00 AM

The speed that a website operates is a critically important part of any marketing strategy. It's a fact that how quickly your site opens for users has a big impact on things like buying decisions. In one study, over 70% of consumers said that the speed of a page had an important effect on whether or not they bought something. Here's some information about understanding what affects your speed and what you can do to improve it.

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Topics: Website Design

Employee Spotlight: Get to know Monica Carroz

Posted by Kaylee Cole on January 5, 2021 at 7:15 AM
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Topics: Team Zimmer

9 of the Top SEO Tools for 2021

Posted by Chad Elliot on January 1, 2021 at 8:00 AM

SEO is in a constant state of flux, as just about any digital marketing expert can attest. Google's algorithm for SEO rankings changes on a frequent basis, and new trends emerge almost daily. 

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Topics: Website Design

3 Benefits of Addressable GeoFencing with Direct Mail

Posted by Pam Larimore on December 21, 2020 at 8:00 AM

When it comes to making your advertising dollars go further, Zimmer Marketing has you covered! Read on to learn more about 3 key benefits of Addressable GeoFencing with Direct Mail for your business.

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Topics: Digital Marketing

Employee Spotlight: Get to know Ty Albright

Posted by Kaylee Cole on December 17, 2020 at 10:28 AM
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Topics: Team Zimmer

Why You Claim Your Business on Maps and Search Engines

Posted by Jeannette Royle on December 17, 2020 at 8:00 AM

In this modern age of technology and the internet, your business needs to be absolutely prolific on online maps and search engines. Ideally, when people in your area search for services or products you sell online, your business should be visible to them. But this can only happen if you have an excellent SEO strategy. If you get your SEO strategy right, you will drive massive traffic to your site, leading to more business. In this piece, we have outlined several essential reasons why you should consider claiming your business on maps and search engines.

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Topics: Digital Marketing

5 Best Practices For Improving Website Performance

Posted by Kylie Davis on December 14, 2020 at 8:00 AM

There's no doubt that having a digital presence is a must for any business that wants to stay active in the 21st century. Business owners realize the pivotal role that websites play in their overall customer base and revenue streams. This has greatly increased the need for Zimmer Marketing Missouri SEO services to craft well-designed websites with super-fast performance.

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Topics: Website Design

Welcome to the Four States Small Business Blog!

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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