Four States Small Business Blog

Marketers use a number of acronyms everyday, but KPI might be one of the most important, right behind ROI. A key performance indicator (KPI) is a metric - typically expressed as a numeric value - that indicates the growth, success, or failure of an advertising campaign or individual channel or component.

Earlier this year, we partnered with branding expert Chuck Mefford to teach Four-State businesses how to develop their brand through his revolutionary BrandsFormation workshop. The overwhelming feedback we received from attendees convinced us that we need to make this event available to more businesses in our community, so we're bringing Chuck back for an encore!

Digital advertising isn’t always as simple or straightforward as it may seem. For brands trying to integrate digital for the first time, there’s so many options that it can be overwhelming. And more experienced marketers may want to create an entirely new digital strategy because their current strategy isn’t working. 

There’s a good chance you already have a brand strategy for your farm. You know the types of products and services that you offer, how you differentiate yourself from competitors, and why your farm is uniquely suited to a specific type of consumer. Guess what? You're essentially "branding" your farm! Branding is simply telling a compelling story about your business in a way that interests your core audience.

There's an exciting event headed your way this fall - BrandsFormation 2018! After a successful event in March, we’re bringing the free educational workshop back to help even more Four State business owners develop their brand and improve their bottom lines. Scheduled for Wednesday, November 7 at 8:00 am., BrandsFormation 2018 is designed to help you transform your business from good to great.

If you’re used to relying on discounts to drum up business and customer interest, we’ve got good news — you don’t have to use discounts! While discounts can be useful, there are different tactics that you can build into your strategy that are effective at building sales and loyalty. Even better, these methods don’t force you to cut profit margins in order to make the sale.

When it comes down to it, advertising is simply the most effective way to communicate to today’s customers. Thoughtful, high-quality advertising offers customers insights into various brands  and the variety of products available to them. Giving customers the information they need allows them to make the best decisions for themselves, in terms of finding the best quality products and services at prices they can afford.

There’s a good chance that your potential clients have been inspired by Fixer Upper, The Property Brothers, or similar home remodeling shows. They encourage homeowners to step up their “home-improvement game” by taking on small and large renovation projects, and giving them the inspiration they need to tackle their own. But with so many options for home improvement businesses in the Four States Area, how will they choose which is the best partner for their project?

Each new season of life features its own unique milestones and events. Perhaps the most important ones involve the various decisions everyone must make as they get older.

Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.