Four States Small Business Blog

We're now solidly into the first quarter of 2023, but there is still time to adapt your business growth and marketing plan to keep up with current trends. One such trend is the continued expansion of e-commerce in 2023. Below we will cover some updates in e-commerce and why now is the time to take advantage of them. 

Topics: Website Design, E-commerce

Zimmer Marketing is proud to announce the launch of our new website for KIX 102.5! We believe this site will delight KIX fans with an incredible user experience. There are many reasons to love this new site, but the best way to find out before we dig into the details is to go take a look at it. 

Topics: Radio Advertising, Website Design

If you're searching for ways to improve user experience on your website, you'll be hard-pressed to find a better solution than offering high-quality video content. In particular, product review videos are some of the most effective ways to upgrade your website. Why is that? Let's take a look at some reasons.

Topics: Video Production

Local radio is one of the most powerful tools small businesses can leverage to advertise their products and services. It's cost-effective, broad-reach, and the broadcast area of a given station is often consistent with the region the business serves. On top of that, the format of radio stations does a good job of sorting people by interests, age groups, gender, or other group characteristics, making it easy for businesses to advertise their products to valuable target audiences. So, why do some companies struggle to get the most out of their radio advertising? The answer usually boils down to branding, or rather the lack of branding. 

Topics: Radio Advertising, BrandsFormation, Branding

At Zimmer Marketing, we're always pushing boundaries to serve businesses' marketing needs better. One way our web team has been doing that recently is with cybernetically enhanced web apps powered by SvelteKit. Svelte websites allow for a faster, more interactive, and more engaging user experience, resulting in better marketing results for our clients. Below, we'll explain why Svelte can revolutionize business websites for the better. 

Topics: Website Design

It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

Topics: Marketing Strategy, BrandsFormation, Branding

Topics: Radio Advertising, Marketing Strategy, BrandsFormation, Branding

As we've discussed on this blog, numerous tools, such as the   SWOT analysis, can help you visualize, plan, and hone your business's strategy and tactics. This week, we'll be looking at yet another way of looking at your business to increase sales and retain customers: inbound marketing. Inbound marketing is a perfect tool for synchronizing all parts of your business for growth.

Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

If you've been looking for an excellent opportunity to advance your career as a broadcast engineer, look no further! Zimmer Marketing is looking for a broadcast engineer to work on our six award-winning stations serving our thriving Joplin area market!

Topics: Team Zimmer

A business can't run without qualified and skilled staff. Unfortunately, for many business owners, attracting and retaining recruits is more challenging than it has been in recent years and, in some cases, ever. Right now, there's very little indication that these labor market conditions will substantially change any time soon. You will have to get much more competitive at attracting talent for your business to succeed. This week, we'll offer some tips to help improve your recruitment marketing efforts.
 

Topics: Recruitment