Four States Small Business Blog

Local radio is one of the most powerful tools small businesses can leverage to advertise their products and services. It's cost-effective, broad-reach, and the broadcast area of a given station is often consistent with the region the business serves. On top of that, the format of radio stations does a good job of sorting people by interests, age groups, gender, or other group characteristics, making it easy for businesses to advertise their products to valuable target audiences. So, why do some companies struggle to get the most out of their radio advertising? The answer usually boils down to branding, or rather the lack of branding. 

Topics: Radio Advertising, BrandsFormation, Branding

At Zimmer Marketing, we're always pushing boundaries to serve businesses' marketing needs better. One way our web team has been doing that recently is with cybernetically enhanced web apps powered by SvelteKit. Svelte websites allow for a faster, more interactive, and more engaging user experience, resulting in better marketing results for our clients. Below, we'll explain why Svelte can revolutionize business websites for the better. 

Topics: Website Design

It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

Topics: Marketing Strategy, BrandsFormation, Branding

Topics: Radio Advertising, Marketing Strategy, BrandsFormation, Branding

As we've discussed on this blog, numerous tools, such as the   SWOT analysis, can help you visualize, plan, and hone your business's strategy and tactics. This week, we'll be looking at yet another way of looking at your business to increase sales and retain customers: inbound marketing. Inbound marketing is a perfect tool for synchronizing all parts of your business for growth.

Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

If you've been looking for an excellent opportunity to advance your career as a broadcast engineer, look no further! Zimmer Marketing is looking for a broadcast engineer to work on our six award-winning stations serving our thriving Joplin area market!

Topics: Team Zimmer

A business can't run without qualified and skilled staff. Unfortunately, for many business owners, attracting and retaining recruits is more challenging than it has been in recent years and, in some cases, ever. Right now, there's very little indication that these labor market conditions will substantially change any time soon. You will have to get much more competitive at attracting talent for your business to succeed. This week, we'll offer some tips to help improve your recruitment marketing efforts.
 

Topics: Recruitment

As you wrap up 2022 and move into 2023, it's important as a business owner to work out a solid marketing strategy. Although there are many tools at your disposal for creating effective business strategies, we'll share one of our favorites this week: the marketing bridge.

Topics: Marketing Strategy

Year after year, small businesses turn to local radio for their marketing needs. But why is that? Although there are many reasons local radio is so useful for small businesses, some are more prominent than others. Let's discuss some of the chief benefits of radio and how to get the most out of it. 

Topics: Radio Advertising, Marketing ROI, BrandsFormation

There is no doubt that video marketing is on the upswing, with more companies turning to the medium to drive brand growth than ever. Why is that? There are many reasons, not least of which are the ever-increasing opportunities for distribution. This week, we'll look at four reasons we believe video marketing can positively impact your brand growth.  

Topics: Digital Marketing, Branding