Four States Small Business Blog

Every once in a while, it's good to cover a topic that's more tangible than it is conceptual. So, this week, we'll be doing a case study on one of our favorite websites we created in the last year:   FrenchieBulldog.org for Dogwood Hills French Bulldogs.

Dogwood Hills French Bulldogs Scenario

When we began working with Dogood Hills, they were already running a fantastic, fine-pedigree French Bulldog breeding program. What was the catch? Although they had great referrals and excellent dogs, their online presence was limited to a Facebook page. With no website, their business opportunities, visibility, and e-commerce capabilities needed to be improved.  

 

Unique Web Design and Brand Development

The Zimmer Marketing web design team started by creating an entire Dogwood Hills branding package, with logo creation, brand colors, and open-source web fonts. Afterward, we used these elements to craft a web design that emphasized the beauty of Dogwood Hill's bulldogs and the elegant motif of blooming dogwood trees.  

Transparency & Credibility

Reputation building is essential to the success of any business, and doubly so for those that care for animals. Our website design and content creation emphasized the outstanding standards of care that Dogwood Hills maintains in three areas of the website:

Veterinary Endorsement
Dogwood Hills has a fantastic relationship with Monett Veterinary Hospital, which enthusiastically wrote an endorsement for the website. The veterinary page also features comprehensive information regarding the healthcare the Frenchies at Dogwood Hills receive.

Breeding Program Information
The about page offers detailed information on the Dogwood Hills French Bulldogs breeding program, complete with an explanation of the American Kennel Club registration process that Dogwood Hills utilizes.

Frenchie Owner Testimonials
The new website by Zimmer Marketing features over a dozen long-form testimonials by verified owners of French Bulldogs from Dogwood Hills. 

Puppy Listing System

Each puppy born at Dogwood Hills can quickly be listed on the website with all relevant information, including:

• AKC Registration
• Height 
• Weight
• Price
• Parents

Additionally, each puppy has an attached gallery of pictures and a video!

 

Stud Dog Listing System

Every Dogwood Hills prized Frenchie stud has its own featured page. Every puppy it has sired is automatically listed beneath it.

Online Payments

Finally, every modern business website needs e-commerce capabilities.   FrenchieBulldog.org  has online payment portals for credit, debit, and PayPal.
 

Project Completion

We increased Dogwood Hills French Bulldogs' online visibility through unique web design and search-engine-optimized content creation. Additionally, our innovative dog listing solution greatly increases the ease of posting puppies for sale and maintaining accurate breeding records.

Build Your Pet Breeding Business Online

When you're ready to take your pet breeder business online, we're here to help!

Learn More About Pet Breeder Web Design by Zimmer Marketing

Topics: Website Design, Case Studies, E-commerce, Online Sales

As a small business owner, you may be familiar with the   Americans with Disabilities ACT (ADA)  relating to certain aspects of your business, such as wheelchair accessibility. But did you know that the ADA also sets requirements for your website to protect those with disabilities? It's true, and as more business moves online, ensuring your company website complies with all ADA web guidelines is essential. 

Topics: Website Design, E-commerce

As the nationwide labor shortage continues, attracting and retaining talented employees remains critical to your company's success. Recruitment marketing makes up a larger share of your business strategy than ever. But often, it may seem like your pouring money into recruitment marketing with little success. To combat this, we'll look at some effective ways to improve your recruitment marketing efforts.

Topics: Recruitment

Zimmer Marketing is inviting business owners to attend BrandKamp on April 11. We will host this free 90-minute event at 11:30 at the Holiday Inn in Joplin. Seating is limited, so if you're interested in attending, you should register soon.

RSVP for BrandKamp

Topics: BrandsFormation

Radio has long been a staple of successful marketing campaigns, but there are an ever-growing number of ways to reach audiences with your messaging through digital marketing. That raises the question,   How should I allocate my marketing budget between radio and new digital channels? The short answer is that traditional marketing media, such as radio, works well with digital as part of a multi-channel marketing campaign. So, it's almost always best to use a blend. Below, we'll explain how best to balance radio and digital marketing.

Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

We're now solidly into the first quarter of 2023, but there is still time to adapt your business growth and marketing plan to keep up with current trends. One such trend is the continued expansion of e-commerce in 2023. Below we will cover some updates in e-commerce and why now is the time to take advantage of them. 

Topics: Website Design, E-commerce

Zimmer Marketing is proud to announce the launch of our new website for KIX 102.5! We believe this site will delight KIX fans with an incredible user experience. There are many reasons to love this new site, but the best way to find out before we dig into the details is to go take a look at it. 

Topics: Radio Advertising, Website Design

If you're searching for ways to improve user experience on your website, you'll be hard-pressed to find a better solution than offering high-quality video content. In particular, product review videos are some of the most effective ways to upgrade your website. Why is that? Let's take a look at some reasons.

Topics: Video Production