Four States Small Business Blog

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

You may have heard that Facebook is making changes to its news feed algorithm. Facebook’s founder and CEO, Mark Zuckerberg, says the changes are designed to give priority to content with “meaningful interaction” and reduce what he calls “passive content” such as videos, where users tend to sit back and watch, then move on, as opposed to interacting with the content. According to Zuckerberg, these changes in the Facebook news feed come in response to user feedback that indicated branded content was overcrowding posts from friends and family, reducing users’ ability to connect with others.

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.

Digital marketing is a valuable tool for businesses of all types and sizes. That’s because the internet plays a crucial role in how people make their purchasing decisions. In fact, 81 percent of consumers today conduct online research before buying a product or service.