Technology has greatly changed the way businesses operate. Having an online presence is more important than ever. This is because the whole world has been transformed into a global village – thanks to the internet.
Danielle McCollum
Recent Posts
Step by Step to Claiming Your Google My Business
Topics: Digital Marketing
Employee Spotlight: Get to know Kaylee Cole
Topics: Team Zimmer
The Best Recruitment and Selection Strategies
Today's job market is more competitive than ever due to the abundance of people seeking employment in a relatively slim job market. Since many workers are seeking new employment opportunities, now is the ideal time to revisit your company's recruitment and selection strategies. Top candidates often stay available for just 10 days before they get hired, and you want your business to be at the top of their list of places to work. Eighty percent of HR representatives note that branding can have a huge impact on a company’s ability to attract the right candidates. By including a few best hiring practices in your recruitment strategy, you can increase your ability to attract top talent to your open positions.
Topics: Recruitment
Employee Spotlight: Get to know Michael Johnson
Topics: Team Zimmer
Employee Spotlight: Get to know Danielle McCollum
Topics: Team Zimmer
7 Ways Your Joplin Area Business Can Survive During Times of Uncertainty
Whether you are being impacted by the COVID-19 pandemic or some other unexpected situation, your business can remain relevant and profitable. You can still be successful. You just need to be sure to utilize the tried and true approaches known to work.
Check out these seven ways your business can survive when you are dealing with uncertain times. These are suggestions all Joplin business owners should take to heart.
Topics: Marketing Strategy
What are the best practices of B2B Marketing? Part 1
Twenty years ago, B2B marketing meant cold calls and constant prospecting. It was a long and costly process. But the advance of the internet has changed how businesses market to each other, and thank goodness for that!
Topics: Marketing Strategy
Is advertising for small businesses on Facebook really worth it anymore?
Most businesses do not believe they get a good ROI from using Facebook lead ads. 62% of businesses using paid ads on Facebook report it didn’t work to their satisfaction.
Topics: Digital Marketing
What is Reputation Management? 6 Things You Need to Know
Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence.
Topics: Digital Marketing
The Value of Setting SMART Advertising Goals
“A goal without a plan is just a wish”. To grow their organizations, brands need a roadmap. Imagine yourself daydreaming of a vacation in Colorado. If you do not have a roadmap in front of you to help you get there, you will make a lot of wrong turns in your effort to get across the country, and end up wasting a lot of time and energy.
Topics: Marketing Strategy