Four States Small Business Blog

As a small business owner, you may be familiar with the   Americans with Disabilities ACT (ADA)  relating to certain aspects of your business, such as wheelchair accessibility. But did you know that the ADA also sets requirements for your website to protect those with disabilities? It's true, and as more business moves online, ensuring your company website complies with all ADA web guidelines is essential. 

Topics: Website Design, E-commerce

As the nationwide labor shortage continues, attracting and retaining talented employees remains critical to your company's success. Recruitment marketing makes up a larger share of your business strategy than ever. But often, it may seem like your pouring money into recruitment marketing with little success. To combat this, we'll look at some effective ways to improve your recruitment marketing efforts.

Topics: Recruitment

Zimmer Marketing is inviting business owners to attend BrandKamp on April 11. We will host this free 90-minute event at 11:30 at the Holiday Inn in Joplin. Seating is limited, so if you're interested in attending, you should register soon.

RSVP for BrandKamp

Topics: BrandsFormation

Radio has long been a staple of successful marketing campaigns, but there are an ever-growing number of ways to reach audiences with your messaging through digital marketing. That raises the question,   How should I allocate my marketing budget between radio and new digital channels? The short answer is that traditional marketing media, such as radio, works well with digital as part of a multi-channel marketing campaign. So, it's almost always best to use a blend. Below, we'll explain how best to balance radio and digital marketing.

Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

We're now solidly into the first quarter of 2023, but there is still time to adapt your business growth and marketing plan to keep up with current trends. One such trend is the continued expansion of e-commerce in 2023. Below we will cover some updates in e-commerce and why now is the time to take advantage of them. 

Topics: Website Design, E-commerce

Zimmer Marketing is proud to announce the launch of our new website for KIX 102.5! We believe this site will delight KIX fans with an incredible user experience. There are many reasons to love this new site, but the best way to find out before we dig into the details is to go take a look at it. 

Topics: Radio Advertising, Website Design

If you're searching for ways to improve user experience on your website, you'll be hard-pressed to find a better solution than offering high-quality video content. In particular, product review videos are some of the most effective ways to upgrade your website. Why is that? Let's take a look at some reasons.

Topics: Video Production

Local radio is one of the most powerful tools small businesses can leverage to advertise their products and services. It's cost-effective, broad-reach, and the broadcast area of a given station is often consistent with the region the business serves. On top of that, the format of radio stations does a good job of sorting people by interests, age groups, gender, or other group characteristics, making it easy for businesses to advertise their products to valuable target audiences. So, why do some companies struggle to get the most out of their radio advertising? The answer usually boils down to branding, or rather the lack of branding. 

Topics: Radio Advertising, BrandsFormation, Branding

At Zimmer Marketing, we're always pushing boundaries to serve businesses' marketing needs better. One way our web team has been doing that recently is with cybernetically enhanced web apps powered by SvelteKit. Svelte websites allow for a faster, more interactive, and more engaging user experience, resulting in better marketing results for our clients. Below, we'll explain why Svelte can revolutionize business websites for the better. 

Topics: Website Design

It's no secret that we've been in strange economic times. The last several years have presented unprecedented challenges to businesses, especially small, midsized, and local ones. Of course, there are ways to navigate economic challenges, and some are more effective than others. Let's consider some problems and solutions to these issues.

Topics: Marketing Strategy, BrandsFormation, Branding