Four States Small Business Blog

Why Is Your Business Special?

Posted by Pam Larimore on August 16, 2022 at 7:00 AM
If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

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Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

What is Integrated Marketing?

Posted by Jeannette Royle on June 28, 2022 at 7:00 AM
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Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Why You Need to Attend BrandKamp 2022

Posted by Mark Zimmer on March 22, 2022 at 7:00 AM
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Topics: Joplin Market, BrandsFormation, Branding

How to Make Your Brand a Household Name | Anderson's Car and Tractor Case Study

Posted by Brett James on January 12, 2022 at 8:35 AM
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Topics: Small Business Resources, Radio Advertising, BrandsFormation

Prepare for a Successful 2022 with an Updated Marketing Plan

Posted by Kylie Davis on December 7, 2021 at 7:00 AM
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Topics: Marketing Strategy, Marketing ROI, BrandsFormation

4 Things to Expect When You Attend BrandKamp on October 26

Posted by Brett James on October 12, 2021 at 7:00 AM
Zimmer Marketing is hosting   BrandKamp at the Holiday Inn in Joplin, MO, from 11:30 to 1 on October 26, 2021. Just like our last BrandKamp in April, small business marketing expert and author Chuck Mefford will offer insights and coaching on how to turn your good local business into a great local brand. And the best part? The whole event is free! Below we'll offer a preview of the topics to be addressed at BrandKamp.

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Topics: Small Business Resources, BrandsFormation, Branding

How Can I Grow My Business with Traditional and Digital Marketing? | The BrandsFormation System

Posted by Mark Zimmer on September 21, 2021 at 7:00 AM
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Topics: Marketing ROI, BrandsFormation, Digital Marketing, Branding

Here's Why You Should Attend BrandKamp on April 13

Posted by Brett James on March 30, 2021 at 7:15 AM

The next BrandKamp with branding wizard Chuck Mefford is just around the corner. Zimmer Marketing is hosting BrandKamp on April 13, 2021 at the Holiday Inn in Joplin. Registration begins at 8 a.m. and the workshop begins at 8:30 a.m. BrandKamp is your opportunity to learn the ins and outs of Mefford’s BrandsFormation system and supercharge your business.

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Topics: BrandsFormation

Elevating Your Brand with BrandsFormation Fall 2019

Posted by Pam Larimore on November 4, 2019 at 2:00 PM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

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Topics: BrandsFormation

Elevating Your Brand with BrandsFormation 2019

Posted by Pam Larimore on May 31, 2019 at 8:00 AM

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

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Topics: BrandsFormation