Four States Small Business Blog

As shifts away from traditional viewing habits continue, we wanted to check in on recent trends in the streaming market. For small businesses, it's a constant effort to look for advertising platforms that offer the best value for marketing budgets. Ad-based streaming services are some of the more attractive options currently available. So how are ad-based streaming services fairing in 2022?

Topics: Marketing ROI, Digital Marketing

In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

Topics: Digital Marketing

We've recently addressed   how organic search should be a priority in your online growth strategy. But there's no doubt that paid search campaigns are important in your plan to increase web traffic. That raises the question, "How can I run an effective paid search campaign?" There are many answers to that question, but negative keywords are some of the lesser-known keys to paid search campaigns. Let's dig in if you're ready to improve your search engine marketing game. 

Topics: Digital Marketing

Continuing with the   series on blogging that we started last week, we'll be digging deeper into organic search versus paid search. Understanding the differences between these two methods for web growth will be key to your company's success online. So, let's compare the differences between them. 

Topics: Marketing ROI, Digital Marketing

Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

Topics: Marketing Strategy, Digital Marketing

Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing

Topics: Marketing ROI, Digital Marketing