Four States Small Business Blog

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

Although revisiting your marketing strategy regularly is a smart approach, your company can greatly benefit from having a long-term plan as well. With a long-term marketing strategy, you can drive the success of your company and ensure it remains sustainable through the years. 

If your marketing plan doesn’t seem to be working well, it may be time for outside help. Many businesses turn to outside marketing agencies to help build new marketing plans or update their existing ones. If you are looking for help, a full-service agency is a better choice over one that specializes in a particular channel or tactic. A full-service marketing agency can handle everything from digital marketing and content creation to website development and advertising. This ensures your marketing message is cohesive and avoids problems with mixed signals.

Businesses with a brick-and-mortar location need an effective way to reach a specific geographic area, and local advertising provides that venue. Through local advertising, businesses can reach new customers in a local community and increase their brand awareness. Yet sometimes getting started in local advertising feels overwhelming. What are the best channels to use? How can you most effectively spend your marketing dollars? Here are some tips to help you get started with local advertising.

Zimmer Radio, Inc. was the recipient of several awards reflecting its excellence in radio broadcasting and community service during the Missouri Broadcasters Association’s 2019 Awards Banquet.

Radio advertising is far from “dead.” In fact, radio advertising continues to bring a high 12:1 return on investment, and more than 71.6 million Millennials alone use the radio on a monthly basis. Even more, radio personalities have tremendous influence, with 8 out of 10 listeners indicating they would consider trying something their favorite radio personality recommended. 

For companies to reach people who are more likely to purchase their products or services, they need to develop advertising that is locally relevant and more personalized. Enter geo-targeting.

With the number of digital marketing techniques currently available to businesses, it can be tempting to spread your budget thin by launching campaigns through every channel. However, true success comes when marketers take a strategic approach to allocating their budget to ensure funds are spent properly.

Not all advertising is created equal. The right placement is crucial, and many marketers purchase media real estate in order to find the best venues for ad placement. This is called media buying, and the goal is to get your ad in front of your target audience during optimum times.

On Christmas Eve, 1926, Wheaties took to the radio and invited America to “Try Wheaties, the best breakfast food in the land!” inventing what we now call the “radio jingle.” Through the power of the song sung by a male quartet, Wheaties soon became the best-selling breakfast cereal, and the benefits of radio jingle advertising became quite clear. In fact, jingles have been grabbing the attention of radio audiences almost since the beginning of this form of entertainment.