Four States Small Business Blog

Zimmer Marketing. recently won several notable awards presented by the Kansas Association for Broadcasters. These awards highlight the accomplishments of this station, as well as its ongoing commitment to excellence.

When it comes to building your brand, the process is not all that different from building a house. 

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

When it comes to making a new hire, you want to find the best possible candidate. You want an employee who not only has the experience and expertise to do their job well, but also one that fits with the rest of the team and thrives within the unit. Just making posts on job boards and other minimalist tactics just are not enough to find this superior candidate.

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

When done well, radio ads can play a significant role in improving your bottom line.

Think for a moment about the impact of the name Porsche or Tiffany’s. 

What is the most valuable property your company can hope to possess or control? Your physical assets may already be quite substantial. But what is crucial to your growth and development is your ability to dominate mental real estate.

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

“A goal without a plan is just a wish”. To grow their organizations, brands need a roadmap. Imagine yourself daydreaming of a vacation in Colorado. If you do not have a roadmap in front of you to help you get there, you will make a lot of wrong turns in your effort to get across the country, and end up wasting a lot of time and energy.