Four States Small Business Blog

Businesses define themselves in a number of ways. Their logo, specific colors, and spokespeople or persons that represent their brand all play a significant role in how they interact with their audiences. One of the most often overlooked parts of a brand is their audio. Consumers are bombarded with visual messages, so using the radio to improve the company’s audio branding could be the perfect way to cut through the noise and get your audiences to remember you.

More than one-third of potential clients start their search for an attorney online, making it imperative for law firms to have a strong digital presence. Not surprising, nearly 65% of law firms use a majority of their marketing budget to meet the current demand for robust online advertising.

If you’re looking for an effective medium to get the word out about your business, radio advertising is an excellent choice. The right radio ad can help build brand awareness, drive traffic to your store, and keep your company top-of-mind in the decision-making process. For radio advertising to be effective, however, you need the perfect script. If you’re struggling to write the ad script, here are some tips that can help.

As a digital advertiser, there are a number of tools and tactics you can use to get your business in front of the right audience. The key is to understand all of these tools and choose which types of digital advertising will drive the best results for your specific needs. Below are some of the best options to help you decide what to incorporate into your marketing strategy.

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

Have you ever been driving or sitting in a car and you start singing along with the commercial? How about talking to your friends or colleagues and everyone starts singing the words to the latest catchy jingle? That’s the power of jingles that have a lasting impact.

Allocating your marketing budget to increase value and maximize your return on investment (ROI) is key to achieving marketing success. Why? It enables you to prioritize campaigns, invest in the most effective channels and tactics and build a marketing strategy that delivers clear results.

At Zimmer, we recognize the hard work and passion non-profit organizations invest into the local community. They work tirelessly to serve others and to improve the lives of those in need. Through our Zimmer Cares program, we aim to highlight their efforts and help further their mission by donating $50,000 of free radio advertising to a nonprofit organization each quarter. 

Like most marketers, you likely invest a lot of time and money into running effective advertising campaigns. And if you hire a media partner to manage and execute those campaigns, it’s important to choose one that will protect your advertising investment.