Four States Small Business Blog

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.

A business, no matter its size, needs proper branding to find marketing success. Branding your business helps increase the value of your business in the mind of your target audience, ensures people recognize your brand, and keeps your brand top of mind. For small business owners, building a brand often feels like a challenge, but with the right tools you can do this effectively. Here are six secrets you can use to brand your business.

Businesses who have an integrated marketing strategy have an opportunity to expand their reach, achieve greater brand visibility and deliver clear and consistent messaging. Despite those benefits, nearly 40% of marketers have limited or no integration strategy at all.

In the past, it was typical to consider each marketing channel as a completely separate entity. Today, however, businesses have access to a wide range of traditional and digital marketing channels. And to be successful, each channel must be unified and work together cohesively to create a seamless experience for consumers. This requires an integrated marketing strategy.

Not surprising, more marketers are realizing the benefits of an integrated marketing approach. In fact, 36 percent of marketers are now actively working to integrate traditional and digital marketing efforts. To begin using this tactic, start by learning the basics of an integrated marketing strategy.

Choosing the right digital advertising agency to manage and execute your company’s digital ad strategy is not a simple task. You must carefully consider each option to find a partner that can help you achieve your marketing goals. Hire an effective, skilled agency, and your marketing efforts will be successful, driving new customers to your company. Select an ineffective agency, and you will likely waste time, money, and effort on your digital marketing goals.

Zimmer Cares has one central purpose: Helping nonprofits committed to serving the local community. Each quarter, the program gives $50,000 of free radio advertising to a nonprofit organization that make a positive difference in the area.

Another BrandsFormation is in the books, with local businesses now better equipped to foster successful brands and achieve their marketing objectives.

In today’s buying landscape, there is always something new and exciting to catch a customer’s attention. Therefore, for long-term success, marketers must leverage new, innovative tactics to reach and connect with their audience. That’s where geotargeting comes in.

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.