Four States Small Business Blog

Welcome to the fourth edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

Radio remains one of the best formats for targeted mass reach. According to Nielsen, radio reaches 93% of U.S. adults each week, more than any other platform. And it does so throughout the day, across every demographic.

Discoverability is imperative for law firms, and that means SEO is a critical piece of your marketing strategy. It impacts where your firm’s site will appear on search engine result pages, and even whether you turn up in the results at all. Effective SEO requires a balance of technical measures and valuable content. You’ll need to commit to staying up-to-date on tactics and best practices, as well as regularly providing fresh content.

Most everyone has heard of and knows about the Yellow Pages. Its use as a resource for finding businesses has been ubiquitous for generations — at least in the past. Flip to the section you need, and there was everyone in the area who could help you with your problem.

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.

Spring is upon us, bringing warmer temperatures and longer days — which means your customers and prospects have lawn care on the brain. With summer just around the corner, now is the perfect time for them to ensure their property is ready for guests and get-togethers. And for Joplin lawn care businesses, now is the time to earn more mental real estate.

Does branding really matter? The answer is simple: Yes — it matters a heck of a lot.

Welcome to the third edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

If you think someone in their twilight years isn’t looking online for an assisted living center… well, you might be partly right, but they aren’t your primary online audience. Their children are often the ones doing research and looking for the best option for their parents, and both groups want to feel confident and happy in their choice.

Whether your agribusiness is well established or you’re just getting started, your company’s branding can have a profound impact on your market value. Investing in your brand is one of the best ways to increase sales and grow your business.