Four States Small Business Blog

Get to Know Zimmer Radio: Spotlight on Kaylee Cole

Posted by Mark Zimmer on April 11, 2018 at 8:00 AM

Welcome to the second edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

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Topics: Team Zimmer

Joplin BrandsFormation a Hit Among Local Marketers and Business Owners

Posted by Chad Elliot on April 10, 2018 at 8:00 AM

More than 70 local businesses attended our BrandsFormation workshop earlier this month, led by business strategist and long-time Zimmer Radio, Inc. branding partner, Chuck Mefford. See what one business owner had to say about the event:

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Topics: BrandsFormation

Is it Actually Advertising You’re Investing In?

Posted by Mark Zimmer on April 5, 2018 at 8:00 AM

Buying space in a church bulletin or high school sports program is a great way to support the local community. Some businesses see their sponsorship of a local organization’s newsletter or posting on social media as an inexpensive way to advertise. While such tactics contribute to positive word of mouth, they are not a substitute for advertising and should not represent a significant allocation of your marketing resources.

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Topics: Marketing Strategy

Law is Your Game (So Leave Marketing to the Experts)

Posted by Mark Zimmer on April 3, 2018 at 8:00 AM

As a lawyer, you have many talents. You understand the law and its many nuances. You know the art of persuasion. Balancing clients and case work — you’ve got that down pat. Lawyers are known and respected for possessing skills and confidence in many areas — but there’s a good chance that marketing is one area in which you may lack experience.

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Topics: Legal

Good People are Hard to Find (Especially When They're Already Employed)

Posted by Chad Elliot on April 2, 2018 at 8:00 AM

Today’s recruitment landscape is completely different than it was just a decade ago. Rather than searching the local paper when they’re ready to make a move, job seekers have access to tools and technology that put them in the driver’s seat. They can take their time and research potential employers online, consult social media and review sites like Glassdoor, setup job alerts on LinkedIn, and apply with the click of a button when something good comes up.

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Topics: Marketing Strategy

3 Steps to Successful Farm and Tractor Marketing

Posted by Mark Zimmer on March 28, 2018 at 8:00 AM

This is a continuation of a previous post where we touched on uncovering your farm and tractor brand’s “difference maker,” where and why you should claim local listings, and how radio advertising can drive sales.

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Topics: Agriculture

Everyone is Time Poor: What It Means for Your Marketing

Posted by Danielle McCollum on March 27, 2018 at 8:00 AM

Do you feel “time poor” — like you’re never able to find enough hours in the day to get it all done? This is a challenge no matter what industry you’re in or the size of your business, but small businesses have it especially tough. They’re often stretched thin and employees tend to take on multiple tasks outside of their core job functions, sometimes out of necessity. Unfortunately, that can mean business owners who try to handle their own marketing in-house can devote little to no attention or resources to their marketing strategy.

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4 Ideas to Promote Your Joplin Elective Procedure Practice

Posted by Kylie Davis on March 23, 2018 at 8:00 AM

Marketing for a medical practice already has unique challenges compared to other industries, but elective procedure marketing comes with other hurdles all its own. For one thing, these procedures are typically expensive and payment is usually out of pocket. For another, there’s often social stigma to overcome when patients are considering their options.

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Topics: Health/Medical

"Your Time Should Be Spent in the Field," and Other Reasons to Outsource Your Home Improvement Marketing

Posted by Pam Larimore on March 22, 2018 at 8:00 AM

As a home improvement business owner, you have a lot on your plate. With the busy season right around the corner, you’re gearing up to manage multiple projects and team members, while also keeping up with the latest homeowner trends, from smart technologies to design innovations. Add the ever-changing marketing landscape to the mix, and you’re facing a real possibility of burnout.

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Topics: Home Improvement

3 Tips to Tune Up Your Joplin Auto Repair Shop Marketing

Posted by Kylie Davis on March 20, 2018 at 8:00 AM

Auto repair shops face a lot of complex marketing issues. For starters, competition is fierce, customer loyalty is critical, and winning trust takes time. On top of that, horror stories about unscrupulous mechanics have contributed to an environment of distrust — and social media has made sharing those horror stories even easier.

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Topics: Marketing Strategy, Auto