Four States Small Business Blog

Newspaper print advertising has a long history of reaching audiences to build trust and leverage influence on purchase decisions. And even though we live in an increasingly digital world, the format continues to prove itself useful in reaching consumers — 60.8% of adults over the age of 18 have read a newspaper in the last week, and it still ranks among the most trusted formats before a purchase decision. Thus, newspaper is still an advertising channel that could be valuable to your business, and understanding the pros and cons of newspaper advertising will help you move forward with your marketing plan.

Effective brand messaging is important for any business, but for roofing companies, in particular, how you market your company includes addressing some unique characteristics of your business. For example, if your company is involved primarily in construction projects, your branding efforts will be different than if your company focuses mostly on residential roofing. We’ve put together a list of 8 questions to help you determine if your roofing company’s brand messaging is working for you or against you.

As of 2015, there were 1,780 commercial TV stations throughout the United States, more than 18 times the number of channels available in 1950 (a mere 98). It provided marketers with an average reach of 85% across adults of all age groups in Q3 2015 in the US alone, making it a powerful tool that shouldn’t be ignored or sidelined, even as digital gains more ground. To develop the best marketing strategy that leverages this medium to your benefit, you need to understand the pros and cons of TV advertising.

For businesses that may be located a bit “off the beaten path” — meaning those that are not in a highly visible, highly trafficked brick-and-mortar location — effective marketing and advertising takes on added importance. To make up for a lack of visibility, and the likely lack of traffic, companies must step up their marketing efforts to create visibility in other ways.

If you’ve driven for a significant length of time, whether that’s a road trip or your commute to work, you’ve seen digital and print billboards lining the side of roads and highways, especially close to urban centers. Billboards are suited to a variety of industries from entertainment and dining to local retailers. This may be an effective tactic for your business, but before you sign up for a strategy that takes advantage of this format, you should know the pros and cons of billboard advertising.

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

Marketing your home improvement business can sometimes be a challenge. As a home improvement business owner, you’re often out of the office and can’t always dedicate a lot of time on your marketing strategy. In addition, using precious resources wisely is always a concern. We’ve put together some tips for home improvement marketing that will save you both time and money.

If you’re looking to grow your law firm’s business and get new clients, an effective marketing strategy is a must. If you’ve bought into some of the common beliefs about law firm marketing, you may think that the strategies that work for other types of businesses won’t work for your practice. In this article, we discuss 5 beliefs about law firm marketing that could be hurting your business.

A successful advertising campaign requires a number of necessary elements to work in concert, but one that should never be overlooked is frequency. It’s the piece that brings your other elements together to truly influence your customers. There’s solid science behind why it works, but using frequency in advertising is also an art. Today’s post will offer a thorough overview of the art and science behind this incredibly important element.