Four States Small Business Blog

There is no doubt that video marketing is on the upswing, with more companies turning to the medium to drive brand growth than ever. Why is that? There are many reasons, not least of which are the ever-increasing opportunities for distribution. This week, we'll look at four reasons we believe video marketing can positively impact your brand growth.  

Topics: Digital Marketing, Branding

The goal of any brand is to be instantly recognizable. Each year, businesses, both big and small, spend untold amounts of effort to earn a place in the minds of their target audiences. That brings up a couple of important questions. First, how can you be sure that your marketing efforts are working? And second, how can you take advantage of that knowledge? Let's explore both these questions.

Topics: Radio Advertising, Marketing Strategy, Branding

As we move into the holiday season and, ultimately, the new year, now is a great time to take stock of your business and marketing goals. Whether this is your first time marketing your business or you've been at it for many years, annual vision casting and planning is a necessary and rewarding event. To aid in the process, we want to offer some tips to get you started on your marketing strategy creation or renewal. 

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Branding

In 2022, Zimmer Marketing's creative team won several awards from the Kansas Association of Broadcasters, including a full sweep of the commercial campaign category! We won first, second and honorable mention for three radio branding campaigns for our clients.

Topics: Radio Advertising, Website Design, Team Zimmer, Branding

In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

Topics: Integrated Marketing, Radio Advertising, BrandsFormation, Digital Marketing, Branding

Topics: Marketing ROI, Branding

Topics: Joplin Market, BrandsFormation, Branding

Topics: Website Design, Social Media, Branding