Four States Small Business Blog

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

In the online advertising world, the sky’s the limit on what you can do and accomplish. But, you cannot just focus on one thing, like building a website, to achieve your goals. Since consumer preferences vary considerably, you need to hit on several different areas to make the greatest impact.

More than one-third of potential clients start their search for an attorney online, making it imperative for law firms to have a strong digital presence. Not surprising, nearly 65% of law firms use a majority of their marketing budget to meet the current demand for robust online advertising.

As a digital advertiser, there are a number of tools and tactics you can use to get your business in front of the right audience. The key is to understand all of these tools and choose which types of digital advertising will drive the best results for your specific needs. Below are some of the best options to help you decide what to incorporate into your marketing strategy.

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

Like most marketers, you likely invest a lot of time and money into running effective advertising campaigns. And if you hire a media partner to manage and execute those campaigns, it’s important to choose one that will protect your advertising investment. 

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

For companies to reach people who are more likely to purchase their products or services, they need to develop advertising that is locally relevant and more personalized. Enter geo-targeting.

With the number of digital marketing techniques currently available to businesses, it can be tempting to spread your budget thin by launching campaigns through every channel. However, true success comes when marketers take a strategic approach to allocating their budget to ensure funds are spent properly.

We live in a digital age, and as a result, many marketers are turning to digital advertising to reach customers where they are. However, while digital advertising is a critical piece of any marketing strategy, traditional advertising channels are still very effective at getting the word out about your business. Falling into an “either/or” way of thinking can be harmful, because you can miss valuable opportunities to reach and engage your target audience.