Four States Small Business Blog

Your website defines your brand as much, if not more, than your marketing or sales operations. Any business with an undesirable website risks losing all standing among consumers.

This year, for the first time, more money will be spent on digital advertising than traditional ads. As digital ad spends grow, marketers are questioning whether they should stop their traditional advertising and move their budgets to digital.

Considering that over half of the global population, and about 90 percent of people in North America, have access to the internet, it is clear why digital advertising has become such an important factor in modern marketing. This form of advertising is also highly effective, as brands make an average of $2 in revenue for every $1 they spend in Google Ads.

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

No matter what you’re marketing, email lists are integral to the success of your business. Emails allow you to reach your target audience directly so that you can deliver the information or sales pitch needed to convert them into paying customers. 

A call to action (CTA) is a directive to let your readers know what they should do next. The call to action is an essential step that instructs your readers how to act. Without a compelling call to action, you have no way to convert your readers to the next stage in the buyer's journey.

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

Is your business using social media influencers to promote your products or services? If not, you are missing an exceptional opportunity to get a better return on your advertising investment.

In the online advertising world, the sky’s the limit on what you can do and accomplish. But, you cannot just focus on one thing, like building a website, to achieve your goals. Since consumer preferences vary considerably, you need to hit on several different areas to make the greatest impact.