Four States Small Business Blog

When it comes to digital advertising for your business, you have two main options: You can manage it in-house or hire an outside agency. In many cases, it can be hard to determine which option is the right one for your business. To help you make an informed decision, we’ve put together the pros and cons of working with an external digital advertising agency. With this information, you will have a better idea of what to expect when working with such a firm and you can decide if this is the right solution for your business.

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

Considering that 93 percent of Americans over the age of 18 listen to the radio each week and that 90 percent of Americans use the internet, the potential power of radio and digital advertising becomes clear. Although each strategy can independently help you reach your marketing goals, bringing them together allows you to accelerate your success and boost your ROI. If you want to reach new heights in your marketing, see what you can accomplish when you bring these two powerful advertising platforms together.

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

Digital ads can be found almost anywhere online - while browsing social media, conducting a Google search or even engaging with your favorite app or mobile game. Digital ads are now a part of life; however 91% of people say ads are more intrusive today than 2-3 years ago.

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

Did you know that only 2% of website traffic converts on the first visit? Retargeting can effectively help local businesses re-engage potential customers that visited their website but did not take action. And… it works. Retargeting can result in a 147% increase in average conversion rates when properly integrated. Additionally, retargeting has been found to increase branded search results by at least 500%.

Tractor supply businesses can be a targeted market, so it can be difficult to reach the right customers without wasting money on market segments that have no interest in these products. This is a common marketing challenge, and it can hinder your ability to get the attention of those who would be eager to buy.

Fortunately, digital marketing options can help solve this problem quite effectively. They allow for the advanced targeting needed to bring about the maximum possible ROI (return on investment) from marketing campaigns. These methods also make use of today's most popular online tools and channels, such as social media, online search, and digital promotions. They can be combined with broader options, like radio advertising, for even greater impact.

The auto repair industry is currently thriving in the United States. The industry has grown by 2.6% over the past five years, reaching a revenue of $67 billion in 2018. This is primarily due to the average length of car ownership for new and used vehicles, which has increased 60% in the last 10 years - leading to more auto repairs. In addition, 75% of repairs and maintenance completed on vehicles is done at independent automotive shops, in comparison to 25% that is done at dealerships.