Four States Small Business Blog

Topics: Integrated Marketing, Marketing Strategy, Digital Marketing

Topics: Marketing Strategy, Digital Marketing

Topics: Radio Advertising, Marketing Strategy, Website Design, Digital Marketing

Topics: Marketing Strategy, Marketing ROI, BrandsFormation

Topics: Marketing Strategy

Topics: Radio Advertising, Marketing Strategy, Marketing ROI

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

In today's world, it seems everyone is glued to the latest technology for everything. Many businesses think because our heads are stuck in computers and smartphones, we would react to marketing in the digital form. This might not be true. If you don't have a nice balance between digital and radio marketing, you could be losing potential customers.

Topics: Marketing Strategy, Digital Marketing

Coronavirus has had a substantial impact on many areas of society and many different types of businesses. One hard-hit area? Cause marketing. In the age of Coronavirus, cause marketing looks very different. Not only will those changes continue to hit hard in the immediate future, but many of those changes will also likely stick around for a while. 

Topics: Marketing Strategy