Four States Small Business Blog

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.

First impressions matter, and there’s a good chance that the first impression many potential customers have of your company comes from visiting your website. If it’s outdated, confusing, or cluttered, they might take their business elsewhere. What’s worse is you may not even realize they’re being driven away. It’s not likely they will call you to complain about your website. They’ll just move on to one of your competitors. That means it’s up to you to periodically assess your website to determine if it’s up to date and is adequately serving the needs of your customers. We’ve put together this list of 10 signs you need a new website.