Four States Small Business Blog

Most businesses do not believe they get a good ROI from using Facebook lead ads. 62% of businesses using paid ads on Facebook report it didn’t work to their satisfaction.

Your website defines your brand as much, if not more, than your marketing or sales operations. Any business with an undesirable website risks losing all standing among consumers.

This year, for the first time, more money will be spent on digital advertising than traditional ads. As digital ad spends grow, marketers are questioning whether they should stop their traditional advertising and move their budgets to digital.

Radio ads have been a staple of our society for decades. They've been used to tell stories, sell products, and inform the public. With so many great radio ads produced over the years, we get asked for examples a lot. Here is a list of some classics and new ads we love.

Considering that over half of the global population, and about 90 percent of people in North America, have access to the internet, it is clear why digital advertising has become such an important factor in modern marketing. This form of advertising is also highly effective, as brands make an average of $2 in revenue for every $1 they spend in Google Ads.

If your business is ignoring radio advertising, you’re missing out on one of the most effective methods to reach your target audience.

No matter what you’re marketing, email lists are integral to the success of your business. Emails allow you to reach your target audience directly so that you can deliver the information or sales pitch needed to convert them into paying customers. 

A call to action (CTA) is a directive to let your readers know what they should do next. The call to action is an essential step that instructs your readers how to act. Without a compelling call to action, you have no way to convert your readers to the next stage in the buyer's journey.

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.