Four States Small Business Blog

Team Zimmer: Randy Brooks on KIX 102.5 received recognition as one of the best PDs in America!

Posted by Chad Elliot on March 28, 2019 at 8:00 AM

Every year, the radio industry's premiere magazine – Radio Ink – ranks America's top 30 program directors in the Country format. This year, Zimmer Radio's own Randy Brooks made the list thanks to his hard work and dedication to KIX 102.5 listeners. Since there are hundreds of country stations, this puts him into a very exclusive group. Here is more about Randy and how he was able to surpass all of the competition to make this list:

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Topics: Team Zimmer

5 Things You Should Know About Brand Awareness Campaigns

Posted by Mark Zimmer on March 21, 2019 at 8:00 AM

Building brand awareness is key to promoting your business. It refers to the extent to which customers can recall or recognize a brand, and it can have a positive impact on your marketing efforts, consumer perception and revenue. For this reason, most businesses rely on brand awareness campaigns to increase their visibility.

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Topics: Marketing Strategy

4 Factors Hurting Your Website Performance

Posted by Kylie Davis on March 19, 2019 at 8:00 AM

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

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Topics: Marketing Strategy, Website Design

Radio and Search: A Winning Combination

Posted by Chad Elliot on March 14, 2019 at 8:00 AM

With 3.5 billion Google queries being made each day, search engines are critical to the customer journey. Savvy, empowered customers use search engines like Google and Bing to find and research the products and services they ultimately purchase.

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Topics: Radio Advertising, Marketing Strategy

Celebrating MJ's 10 Year Anniversary

Posted by Chad Elliot on March 12, 2019 at 8:00 AM

A business can only be successful if it has the right team members. These are loyal, hardworking people who are committed to doing their part to create great results. They also remain with the company long enough to truly master their jobs so that they are both effective and efficient.

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Topics: Team Zimmer

P&G Investing Heavily in Radio after an Absence and Trying Digital

Posted by Pam Larimore on March 8, 2019 at 8:00 AM

CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.

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Topics: Radio Advertising, Digital Marketing

Strength and Resilience of Radio

Posted by Mark Zimmer on March 6, 2019 at 8:00 AM

TV and radio advertising have been two of the most consistent mediums for reaching consumers. For years, they were the only two methods for getting the word out to target audiences, delivering branded messages and promotions. However, the emergence of other channels - specifically digital - has given advertisers more options for reaching their audience. Interestingly enough, while TV watching is declining, radio listening remains strong.

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Topics: Radio Advertising, Marketing Strategy

5 Reasons to Hire a Marketing Partner

Posted by Pam Larimore on March 4, 2019 at 8:00 AM

Local businesses face a number of challenges when it comes to marketing. These include limited time, limited marketing expertise and limited staff. Although these are real constraints, marketing is a critical function that should not be overlooked. By outsourcing this function to a trusted marketing partner, the business can still achieve marketing success.

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Topics: Marketing Strategy

Why Quality Content is the Driving Force Behind Great Advertising

Posted by Pam Larimore on February 27, 2019 at 8:00 AM

Great advertising doesn't happen accidentally - it's created by a combination of factors that includes reach, exceptional messaging and content that is specifically created to appeal to your target audience. Ad content can take a variety of forms across media channels: text, audio, images and video. But regardless of the medium, it's the quality of the content that will drive people to your product or service. See first-hand why data-driven, relevant, informative and engaging content can make the difference between advertising that is simply good or truly great.

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Topics: Marketing Strategy, Advertising

Pairing Radio and Digital to Boost Advertising Results

Posted by Kylie Davis on February 25, 2019 at 8:00 AM

Are you looking to build awareness, spark engagement or even drive sales for your brand? If so, an integrated advertising approach that pairs radio and digital can work well in helping you achieve your goal.

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Topics: Marketing Strategy, Digital Marketing