Four States Small Business Blog

There are many reasons why you need to have successful advertising campaigns. A successful campaign can help you cut through the “noise.” Plus, it can help you achieve your marketing goals while maximizing your advertising budget.

When purchasing a product or service, customers undergo a process that takes them from the identification of a problem to the acquisition of a solution called the customer journey, or buying funnel. By using the customer journey to guide your marketing program, you can provide the support your customers need throughout every phase of the buying process.

Competition in the restaurant industry can be quite intense. That’s why finding ways to stand out from the crowd and build continual awareness of your restaurant is essential. Local radio can help.

The journey to reach and recruit the best candidates isn’t always a straight line. Luckily, as a recruiter or HR professional, you have an arsenal of tools at your disposal to help you attract top talent, drive engagement and strengthen your employer brand. Each of these plays a unique role in reaching candidates and contributing value - be it through the immediacy of a social media platform or the extensive reach of a radio station. Let us explore a few of these content ideas so you can see how they would benefit you in your recruitment efforts.

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

Digital ads can be found almost anywhere online - while browsing social media, conducting a Google search or even engaging with your favorite app or mobile game. Digital ads are now a part of life; however 91% of people say ads are more intrusive today than 2-3 years ago.

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

Foot traffic is essential to running a brick-and-mortar business, as more traffic opens up more opportunities for sales and customer engagement. This, in turn, leads to higher revenues.

Zimmer Cares proudly supports Fostering Hope in the work they do in supporting children and families participating in the local foster care community. Fostering Hope is an organization that lives up to their name, which is just one reason they were voted a Zimmer Cares 2019 winner.

Every year, the radio industry's premiere magazine – Radio Ink – ranks America's top 30 program directors in the Country format. This year, Zimmer Radio's own Randy Brooks made the list thanks to his hard work and dedication to KIX 102.5 listeners. Since there are hundreds of country stations, this puts him into a very exclusive group. Here is more about Randy and how he was able to surpass all of the competition to make this list: