Four States Small Business Blog

In all but the warmest climates, roofing jobs are typically done during the spring and summer months. This is partly due to customer demand, but it is also because it's much harder to do the work in colder temperatures or when the roof is covered with snow, for example. Because of these things, business for roofers tend to lag during the winter, and it is often tempting to stop marketing during this off-season. However, it is a mistake to do this. People look for roofers all year round, and often decide who to call long before they actually pick up their phones.

Your law firm website plays a critical role in attracting leads and converting them into paying clients. In fact, a professional, well-designed website can help you boost your credibility, build trust with prospects and serve as a lead generation tool - which can lead to increased clients.

Attracting top talent can be challenging, and with today's low unemployment rate, the competition is high. Fortunately, employer branding can help your company stand out as a good place to work and improve your chances of attracting the best candidates.

Earlier this year, more than 55 local businesses attended the BrandsFormation workshop to learn about Chuck Mefford’s 4-step system. The innovative approach is designed to help your business stand out and dominate mental real estate with your audience. They found the experience invigorating, inspiring, and left with plenty of actionable ideas for strengthening their brands.

The eye care industry is in good shape, partly due to the fact that as people age they are more likely to need vision correction. In fact, 86% ofAmericans over age 45 rely on it. What’s more, independent optometrists are experiencing an annual growth rate of 2.8%, while ophthalmologists are enjoying a 4-5% rate of growth. Combined with opticians, eye care professionals (ECPs) represent a $40 billion market, with steady growth being predicted throughout the next decade.

Many people opt for elective procedures like LASIK vision correction, Botox injections, breast augmentation, rhinoplasty, and cosmetic services. But regardless of your specialty, marketing to potential clients can be a challenge. Not only do you have to compete with other providers in your area, but you must also overcome several hurdles that aren’t often faced for medically necessary procedures.

Every generation gets a name, and the one that is just starting to enter the workforce is Generation Z. Born between 1995 and 2010, this generation includes 61 million people under the age of 23. It is estimated that by 2020, they will make up 20% of the workforce.

Digital marketing is a powerful tool for local retail stores. With more than four billion people around the world using the internet, this promotional tactic provides brick-and-mortar stores ample opportunity to reach their target audience and drive in-store traffic.

Attracting new customers is a challenge for any business, but it can be especially hard for auto repair shops. Although 75% of auto repair is performed by independent auto shops, factors such as the lack of transparency or high competition can lead to fewer new clients and decreased business. However, using social media can offer a range of benefits for auto repair shops, while also helping them stand out from the competition.

Many businesses put in a lot of time and effort to have their brand go viral. It increases awareness, traffic, memorability, and positive engagement. And while there’s no magic formula for “going viral,” every brand hopes that their content will be seen and shared by the right people. However, once you do achieve viral status, it’s important to have a strategy in place to capitalize on the momentum you’ve built. That’s where digital brand management comes in.